7 April 2016 – Vision of denim innovation and sustainability at Archroma’s “Denim Carnival”

Archroma recently showcased its latest concepts and processes especially designed for the denim industry at its “Denim Carnival” event held in Ahmedabad, India on April 6, 2016.

As the demand for denim continues to grow in India, the event offered the Indian denim community a platform to discover Archroma’s various solutions for colors and effects on denim.

Product highlights of the event included Archroma’s award-winning Advanced Denim concept, new range of colors: EarthColors from natural agricultural waste, Optisul® dyes for casualwear, and nature-friendlier water repellence with SmartRepel® Hydro.

Exhibits of different denim artifacts also showcased the versatility of the fabric and some of the latest fashion trends in denim. The event also ventured to bring out the creative side of the future designers of today with the “Do the Denim” competition. Jointly organized together with the Society of Dyes and Colourists (SDC), World School of Design (WSD), the competition encouraged “budding” designers to innovate denim.

Denim Carnival

About Archroma
Archroma is a global color and specialty chemicals company committed to innovation, world-class quality standards, high service levels, cost-efficiency and sustainability. Archroma is headquartered in Reinach near Basel, Switzerland, and operates with approximately 3000 employees over 35 countries. Through its three businesses: Textile Specialties, Paper Solutions and Emulsion Products, Archroma delivers specialized performance and color solutions to meet customer needs in their local markets.

Archroma helps people fulfill their desire for products that appeal to their emotions and senses for a greater life experience, by developing beauty- and performance-improving technologies applied to everyday products. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.