Archroma to present solutions towards innovative and sustainable denim to India industry

Reinach, Switzerland, 26 July 2018 – Archroma, a global leader in color and specialty chemicals towards sustainable solutions, will be presenting its innovative denim solutions for manufacturers and brands at DenimsandJeans India 2018, on August 1 & 2, in Bangalore, India.

 
Just two months after the DenimsandJeans Vietnam show, Archroma will again showcase its unique combination of technologies for denim effects and colors, from fiber to finish, from the authentic roots of indigo to the most innovative and eco-advanced solutions.

At the India show, Archroma’s expert team will also present its coatings and washing solutions aiming at bringing denim creativity to a whole new dimension.

Visitors at the booth will be able to see an “illustration collection” of exciting indigo casts.

DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS – NOW ANILINE-FREE*

Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan. Denisol® Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign® and GOTS.

Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma just announced the upcoming new Denisol® Pure Indigo 30.

ADVANCED DENIM, TOWARDS WATERLESS DENIM DYEING

Consider this: The water needed to produce one pair of jeans is said to be ~ 11’000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process!

Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.

The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

EARTHCOLORS, TRACEABLE FROM NATURE TO FASHION

The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.

The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.

COATING, A WHOLE UNIVERSE OF COLORS AND EFFECTS

Archroma’s dye and chemical specialties portfolio allows to create exciting colors and effects using coating applications, from exclusive sulfur dyes and pigment specialties that help highlighting the indigo look, to functional finishes that give performance to denim garments – using water-based, formaldehyde-free or ultra-low formaldehyde polymers.

SOLUTION PACKAGES FOR SUSTAINABILITY

Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.

Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.

“It is time to make denim in a whole different way; denim that brings together innovation, sustainability and creativity,” says Anjani Prasad, Head of Sales India, Archroma. “Brands around the globe are exploring how to make fashion in a cleaner and safer way, and Archroma has the solutions to do just that, to create denim with a soul.”

Visit Archroma at DenimsandJeans India 2018 at t at Hotel Lalit, Bangalore, India, on August 1 & 2, 2018.

* Below limits of detection
(1) Arjen Y. Hoekstra, The Water Footprint of Modern Consumer Society
(2) American Chemical Society, www.sciencedaily.com/releases/2012/06/120619123753.htm.

Denisol®, Optisul®, Diresul® are trademarks of Archroma registered in many countries.
© 2018 Archroma

 
 

New aniline-free* Denisol® Pure Indigo 30.
(Photographs: Archroma)

Archroma’s ADVANCED DENIM is based on Diresul® RDT Indicolors.

Optisul® C, “soft colors” made easy.

Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes.

Diresul® blacks & greys, a universe of greys and deep black and navies.

EarthColors by Archroma, a range of dyes synthesized from agricultural waste.

EarthColors by Archroma, a range of dyes synthesized from agricultural waste.

Archroma’s coating solutions.

 
 

Media Relations

Muriel Werlé
Archroma
+41 61 716 3375 or +41 79 536 9117
Contact by mail

Josina van der Velden
EMG
+31 164 317 014
jvandervelden@emg-pr.com

 
About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 24 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

www.archroma.com

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