Archroma to provide technical expertise to women entrepreneurs in Pakistan

Reinach, Switzerland – 8 March 2017 – Archroma, a global leader in color and specialty chemicals, recently signed a Memorandum of Understanding (MoU) with Ethical Affair, a knowledge based platform striving to provide training, skills development and technical assistance to women entrepreneurs in the textile industry.

The MoU was signed at a ceremony held in Karachi in the presence of both organizations.

Archroma will play a pivotal role to impart technical know-how, training and re-training through active platform of Ethical Affair. Women Entrepreneurs will be provided a tool kit in areas such as technical know-how pertaining to textiles from initial to final stage, international textile market features, sustainability development, or understanding cost and value creation for local and foreign markets.

Mujtaba Rahim, CEO of Archroma Pakistan, said: “Empowering women entrepreneurs to enter into the mainstream will certainly add value coupled with creativity for the textile industry. Women are already taking initiatives in establishing their own businesses especially in the last five years. What they presently ask for is technical training and hands on experience.”

“At Archroma Center of Excellence in Karachi, women will be able to learn to apply textile dyes and chemicals suited for their purpose. Their innovation can turn into success stories beyond expectation,” said Shaheen Khan, President of Ethical Affair at the occasion.

Mujtaba Rahim, CEO, Archroma Pakistan and Shaheen, President of Ethical Affair at the signing ceremony.

Mujtaba Rahim, CEO, Archroma Pakistan and Shaheen, President of Ethical Affair at the signing ceremony.

 
 

Media Relations

Muriel Werlé
Archroma
+41 61 716 3375 or +41 79 536 9117
Contact by mail

Josina van der Velden
EMG
+31 164 317 014
jvandervelden@emg-pr.com

 
About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 24 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

www.archroma.com