Fashion trends get new shades: Archroma brings to Première Vision its eco-oriented approach with special focus on Color Atlas, reference for the SS19 inspirations by MintModa

Reinach, Switzerland, 6 February 2018 – Archroma, a global leader in color and specialty chemicals, will showcase the latest in its advanced color-management solutions at Première Vision Paris, Hall 6 Booth 6U2. The Color Atlas system will also be featured in MintModa’s SS19 seasonal inspirations, presented on February 14, 2018 at Hall 5, Room 504, at 3pm and 4pm.
 

Color Atlas: a game-changing system for fashion design

How many shades can creativity have? The Color Atlas by Archroma®, through no less than 4,320 hues and color swatches, truly gives shape to any imagination. This is Archroma Color Management’s groundbreaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools:

The colors of SS19 trends by MintModa, in collaboration with Archroma

During Première Vision, SS19 seasonal inspirations by MintModa will also highlight the main trends for the new collections, with color ranges referenced using Color Atlas by Archroma®.

On February 14, both at 3pm and 4pm at Hall 5, Room 504, Sharon Graubard (Founder/Creative Director of MintModa) will introduce a highly visual and emotive presentation that captures the zeitgeist with four compelling SS19 color and style narratives. Each design story is told with evocative, style-centric imagery from global runway and street, consumer profiles, beauty and wellness, art, architecture, and other culturally impactful touchpoints. This presentation identifies emerging influences relevant to all design industries.

A limited-edition MintModa x Archroma SS19 color card will be distributed to all attendees.

Archroma: enhancing textiles for over a century

A pioneering color engineering in textile and fashion is what characterizes Archroma since its very beginning, building upon a heritage dating back to 1886. Delivering innovations that are driving sustainability in the industry further is a key component of Archroma contributions to its industries, to name just a few of its most recent award winning products:

“MintModa reveals the hidden influences – art movements, fashion history, societal shifts – that inform future trend direction,” states Sharon Graubard, Founder/Creative Director of MintModa. “Color Atlas by Archroma® is an indispensable tool for us. Its intelligent and intuitive design speeds the process in the creation of our market-right seasonal palettes.”

Chris Hipps, Global Director of Archroma Color Management services, explains: “At Archroma, we do know that the fashion industry’s players at any level are constantly in search of tools, services, and supporting systems that help them face – even anticipate – the most demanding creative and productive challenges. The extensive color coverage and innovation we provide, with clear recipes quickly and easily delivered, really make the difference in this highly diversified market.

 
© 2018 Archroma

 
 

Color Atlas by Archroma®.
(Photographs: Archroma)

Color Atlas by Archroma®.
(Photographs: Archroma)

Color Atlas by Archroma®.
(Photographs: Archroma)

 
 

Media Relations

Muriel Werlé
Archroma
+41 61 716 3375 or +41 79 536 9117
Contact by mail

Josina van der Velden
EMG
+31 164 317 014
jvandervelden@emg-pr.com

 
About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 24 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

www.archroma.com

 
About Archroma Color Management
Archroma Color Management provides innovative solutions to manage color standards and palettes along the whole textile chain for retailers, brands, vendors, and textile mills. Archroma offers the required tools—through web-based software and customized services—for color searching, color matching, color standards, and the communication of seasonal color palettes. Archroma’s goal is to help its customers achieve accurate color and accelerate their time to market with our tools, services, and support systems.

www.colormanagement.archroma.com

This press release and relevant photography can be downloaded from www.PressReleaseFinder.com.