HIGH IQ® lastingblackᴾᴿᴼ
Lasting performance for good
The HIGH IQ® lastingblackᴾᴿᴼ color retention program delivers excellent value through color performance. Garments retain their vibrant color even after repeated washing, thanks to specially selected AVITERA® SE Black dyes.


- lastingblackᴾᴿᴼ is the worlds leading black retention program that delivers value through color performance
- AVITERA SE supports saving of scarce and precious resources such as water and energy up to 50%
- Drastically decreases CO2 emissions and effluent discharge up to 50%
- Enhances longevity as black shades retain their intensity during the lifetime of the garment
- Enhances durability through longer lasting performance, wash after wash
- Suitable for EU and US home laundering program
- Promotes quality and confidence for brands, retailers and end users
- Allow mills to produce fabrics/ garments free* from p-chloroaniline (pca)
- AVITERA® SE dyes are bluepass certified chemical products and published on the ZDHC Gateway with Conformance Level 3
AVITERA® SE dyes are C2C Certified® Material Health Gold based on version 4.0
*Current detection limit 5 ppm









