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HIGH IQ® lastingcolor

Clothes look new, wash after wash

Powered by specially selected AVITERA® SE and NOVACRON® dyes, Archroma’s color retention program delivers color performance, garment longevity and durability at its best. Feel confident that the garments you wear will retain their vibrant colors even after repeated washing when you choose the HIGH IQ® lastingcolor program.

  • lastingcolor is the worlds leading color retention program that delivers value through color performance
  • lastingcolor is powered by specially selected AVITERA® SE and NOVACRON® dyes
  • Enhances longevity as garments retain their exciting vibrant colors up to 20 repeated washings
  • Reduces the risk of color staining other garments during washing
  • Suitable for EU and US home laundering program
  • Promotes quality and confidence for brands, retailers and end users

Archroma are proud members and/or partners with the following organizations

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