Edwin Birnbaum

Edwin Birnbaum joined Archroma in August 2022 as Chief Transformation Officer.

Mr Birnbaum started his career at Procter & Gamble. He subsequently became a management consultant at Bain & Company for 3 years, before working as Marketing Director/CMO at Dixons Stores Group and later Wickes, CEO of Continental Europe, Divisional Managing Director/CEO of Maxi GB/Carrefour Belgium, and Vice President at CHEP. He left CHEP after more than 5 years to set up Clarity, an independent consultancy in 2003, where he offers strategy development, sales boost, mergers & acquisition and integration support.