Archroma to showcase innovative denim solutions at DenimsandJeans Vietnam 2018

Reinach, Switzerland, 26 June 2018 – Archroma, a global leader in color and specialty chemicals, will be presenting its innovative and sustainable denim solutions for manufacturers and brands at DenimsandJeans Vietnam 2018, on June 27 and 28.

From fiber to finish, Archroma offers a scope of possibilities for effects and colors, from the authentic roots of indigo to the most innovative and eco-advanced solutions. Archroma is a recognized leader in integrated solutions, offering best-in-class auxiliaries for bespoke process packages.

Visitors will be able to discover solutions designed to make denim in a more sustainable and responsible way, in particular:


Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan.


Consider this: The water needed to produce one pair of jeans is said to be ~ 11’000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process!

Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.

The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.


As consumers increasingly aspire to functional, beautiful and meaningful clothing, brands and manufacturers are increasingly interested in the environmental impact of the denim industry. Archroma has placed sustainability at the heart of its innovation process to create products and processes that improve the industry’s sustainability.

The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.

The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.


Brand owners and retailers around the world are taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes in response to consumer concerns.

Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.

Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.

“Innovation and sustainability go hand in hand,” says Paul O’Prey, Head of Sales, Brand & Performance Textile Specialties, Archroma, Vietnam. “While developing new products and services, we always consider the environmental impact so they are as sustainable as possible. This can be seen in our innovative and eco-advance products, such as the water-saving ADVANCED DENIM and the aniline-free* Denisol® Pure Indigo.”

Visit Archroma at DenimsandJeans Vietnam 2018 at the Riverside Palace, HCMC, Vietnam on June 27 and 28, 2018.

* Below limits of detection
(1) Arjen Y. Hoekstra, The Water Footprint of Modern Consumer Society
(2) American Chemical Society,

Denisol®, Optisul®, Diresul® are trademarks of Archroma registered in many countries.
© 2018 Archroma


New aniline-free* Denisol® Pure Indigo 30.
(Photographs: Archroma)

Archroma’s ADVANCED DENIM is based on Diresul® RDT Indicolors.

Optisul® C, “soft colors” made easy.

Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes.

Diresul® blacks & greys, a universe of greys and deep black and navies.

EarthColors by Archroma, a range of dyes synthesized from agricultural waste.

EarthColors by Archroma, a range of dyes synthesized from agricultural waste.

Media Relations

Muriel Werlé
+41 61 716 3375 or +41 79 536 9117
Contact by mail

Josina van der Velden
+31 164 317 014

About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 24 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

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