Björn Borg, the Swedish sports fashion brand, proudly incorporates Archroma’s award winning AVITERA® SE dyes and High IQ® Lasting Color ECO technology in their popular Centre collection for both men and women.

Driven by an unwavering commitment to sustainability, Björn Borg relentlessly pursues the exploration of eco-friendly materials and techniques, aiming to minimize both carbon footprint and water consumption.

Learn more about Björn Borg here:

Affiliations & memberships

Archroma are proud members and/or partners with the following organizations

View All »