Color is precious to us all at Archroma.
Our heritage and core expertise is about color, about helping brands, designers and manufacturers in creating emotions and beautiful colors for our clothes, textile and paper articles, paints, etc.
The pride colors are a brilliant illustration of how colors can create an emotional pathway to awareness, connection, acceptance and tolerance.
The first gay pride marches started as remembrance events of the “Stonewall Riots”. On Saturday, June 28, 1969, lesbian, gay, bisexual, and transgender persons rioted following a police raid on the Stonewall Inn, a gay bar in New York. This riot and further protests led to LGBT pride marches first in major US cities and later on across the globe.
The famous rainbow flag was designed by Gilbert Baker for the 1978 San Francisco Gay Freedom Day celebration. The colors represented the diversity of the LGBT and LGBTQ+ communities, and more. The original version included eight colors: Pink for sexuality, red for life, orange for healing, yellow for the sun, green for nature, turquoise for art, indigo for harmony, and violet for spirit.
The current six-color version emerged very early on, in 1979, after pink had to be skipped due to a lack of fabric, turquoise was removed and the indigo color was changed to royal blue.

This is the most common version nowadays, although many variations have appeared over the years representing the many LGBTQ+ communities: Aromantic, asexuality, bisexuality, intersex, lesbian, non-binary, pansexuality, transgender, etc.

Happy Pride Month!

When garments lose their vibrancy after just a few wears or washes, consumers discard them prematurely. This undermines the fashion industry’s sustainability goals and negates brand investments in sustainable materials and production. Read on to find out how Archroma's HIGH IQ assurance program is the new standard for color performance.

The fashion industry’s demand for distressed denim often clashes with reliance on potassium permanganate, heavy bleaching, and water-intensive laundering. TexFash spoke with our Denim team to unravel the story and thoughts behind the award-winning DENIM HALO concept. Read on to find out more.

I recently asked a fellow packaging professional for their take on the industry’s progress towards sustainable packaging. The answer — “It’s rather like building a plane while you’re flying it” — succinctly captures the prevailing combination of complexity and urgency that all players in the value chain are faced with. There’s much to do in a limited time.

Rising consumer expectations are pushing mills and brands to adopt new strategies to stay competitive. Durability, comfort and sustainability are now essential, and all must work hand-in-hand. Archroma’s SUPER SYSTEMS+ solutions are designed to meet this new standard.
Archroma are proud members and/or partners with the following organizations