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Press Area

Archroma puts sustainability in the spotlight at Bangladesh Denim Expo 2023

11/05/2023

Demand for denimwear continues to grow globally, but traditional denim production is at odds with modern consumers’ expectations for sustainability. Brands that aim to compete in this growth market need to be able to produce denimwear that not only delivers sought-after functional capabilities and desirable aesthetics, but that also comes with low environmental impact.

“Sustainability is a top priority for many brands, and consumers are increasingly conscious of the environmental impact of their choices,” said Umberto De Vita, Denim Segment Director, Textile Effects Division, Archroma. “Archroma is challenging the status quo to help denim manufacturers upgrade to more environmentally sustainable solutions while enhancing their competitiveness at the same time. Our innovations make it possible to benefit from efficiency gains and resource savings in the factory as you deliver products that stand out in the market. Because it’s our nature.”

Sustainable denim solutions

Archroma is showcasing a comprehensive range of sustainable system solutions at the Expo. Among the highlights are DEEP SOUL, a system for overdyeing denim and woven fabrics with low water and energy consumption without compromising the look; PURE INDIGO ICON, an aniline-free* indigo system that produces authentic denim without harming the environment; and INDIGO REFLECTION, a coloration system that behaves like indigo but with a more sustainable and efficient process.

Innovation in black coloration

The company is also introducing its latest addition to the denim systems solution, EVOLUTION BLACK, a ground-breaking black coloration system that delivers authentic black denim effects with huge resource savings.

The 14^th Bangladesh Denim Expo will take place from May 16 to 17, 2023 at the International Convention Center (ICCB) in Dhaka. You are invited to visit the team in person at Hall 4, Booth 57.

* Below limits of detection according to industry standard test methods