Archroma to showcase high-performance solutions in Sepawa congress debut

Advanced Archroma additives and optical brighteners help brands stand out in competitive home care and personal care markets

Archroma, a global leader in specialty chemicals, is bringing its advanced technologies to SEPAWA Congress in Berlin for the first time in October 2025. With a broad portfolio of additives, colorants and optical brighteners, Archroma helps brands in the home care and personal care sectors differentiate themselves through unique functionality.

"In today’s competitive market, home care, personal care and cleaning brands have to offer more than just great functionality. They need ingredients that deliver standout performance at the right cost while meeting demand for products that are safer for people and the environment,” Vishal Grover, VP, Business Home and Personal Care, Plastics and Leather, Archroma, said. “At Archroma, we understand that formulators are under pressure to innovate smarter – and our technologies are designed to help you achieve premium functionality without compromise.”

Demonstrating an array of advanced-ingredient technologies at SEPAWA Congress, Archroma will show brands how they can deliver cutting-edge functionality for detergents, cleaners and more – from brilliance and softness to stability and coloration. Solutions on display include:

Optical brighteners: Translating its expertise from the textiles and paper markets, Archroma is now innovating for the detergents market with its ULTRAPHOR® optical brightening agent range. It is added to laundry detergents to enhance whiteness and brightness in fabrics.

Soil and stain removal: The HYDROPERM® range of non-ionic polymeric soil and stain removal agents is specifically engineered for household and industrial cleaners for polyester, cotton and blends. Highly effective in washing powders and liquid detergents, these agents can also be added to all-purpose cleaners.

Softness and fabric care: The ULTRASOFT® range of silicone-based additives designed for use in liquid laundry softeners, features highly stable softeners and polymers that deliver long-lasting softness while maintaining the natural feel of fabrics throughout the laundering process.

Anti-redeposition polymers: Improving the cleaning efficacy of detergents, the DEKOL® dispersion system is designed to stabilize formulations by preventing ingredient separation. This environment-friendly solution is also effective as a crystal modifier and for scale and hardness control.

Color that lasts: The LEUCOTINT® range of colorants brings color to detergents and cleaner. This range also includes special detergent dyes that have whitening effects on white and soft colored fabrics.

Dye catcher: The CYCLANON® range of dye catchers are added into laundry detergent liquids or powders, and primarily prevents deposition of colored shades on white fabrics. It’s a highly effective solution on all types of fabric at room temperature.

Personal care: Archroma’s LOCRON® range of high-performance aluminum-based active ingredients is specifically developed for use in antiperspirant formulations with both efficacy and skin compatibility in mind.

Meet Archroma at SEPAWA Congress 2025

An international meeting point for the detergents, cleansers, cosmetics and fragrance industry, SEPAWA Congress mixes specialist presentations and networking opportunities with a lively trade fair. It attracted almost 4,000 visitors from 66 counties in 2024, marking another year of record attendance in its 71st edition.

Visit Archroma home care, personal care and I&I experts at Booth E612b in Hall II at the ECC Estrel Congress Center in Berlin, Germany from October 15 to 17, 2025.