Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Advance Denim Co Ltd (“Advance Denim”) will be the first Chinese denim manufacturer to offer a collection made with Archroma’s aniline-free* Denisol® Pure Indigo.

Established in 1987, Advance Denim is the oldest denim mill in China. The company has its own innovative research and development, manufacturing and sales teams, including a 120,000 square meter manufacturing facility in Shunde, China, and well as offices in Hong Kong, Shanghai, Amsterdam and New York.

With its motto: ‘True to Denim’, and focus on innovation and sustainable manufacturing, Advance Denim could only want to explore Archroma’s aniline-free* indigo solution, when it was first launched in May 2018 as a non-toxic way to produce the traditional, iconic indigo blue that consumers associate with denim and jeans.

During traditional indigo dyeing process production, some of the aniline stays locked into the indigo pigment and is difficult to wash off the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. As a result of its toxicity it is now starting to feature on the restricted substance lists (RSL) of some major clothing brands and retailers.

The new Denisol® Pure Indigo 30 liq was therefore developed as an aniline-free* indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration.

Umberto De Vita, Global Business Development, Denim & Casual Wear, at Archroma, adds: “At Archroma, we try to do our part, step by step, and that is why we developed the purest pre-reduced liquid aniline-free* indigo available on the market. Together with the most eco-conscious denim mills out there, such as Advance Denim in China, we can make clean indigo - and clean denim. Because it’s our nature!”

“Advance Denim and Archroma are demonstrating, through action, how a traditional industry can transform and become sustainable while remaining profitable," comments Amy Wang, Managing Director, Advance Denim.

More information on Archroma denim solutions: www.denim.archroma.com
More information on Advance Denim: www.advancedenim.com

* Below limits of detection according to industry standard test methods
Denisol® is a trademark of Archroma registered in many countries.
© 2019 Archroma

Media Relations

Josina van der Velden

EMG

+31 164 317 014

jvandervelden@emg-pr.com

Muriel Werlé

Archroma

+65 68667422 or +65 9836 8772

muriel.werle@archroma.com

Notes For Editors

About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

www.archroma.com

Elsewhere on Archroma

Affiliations & memberships

Archroma are proud members and/or partners with the following organizations

View All »