Josina van der Velden
Archroma, a global leader in color and specialty chemicals who pioneered custom color engineering in textile and fashion, today launched a portable version of its popular Color Atlas system at the ‘Sourcing at MAGIC’ fashion industry shows in Las Vegas, Nevada, USA.
The new Compact Color Atlas includes the same 4,320 color swatches as the original, but is condensed from six to two slim volumes for increased mobility. Selling for a fraction of the price, the compact edition is also a first entry option for smaller brands and up-and-coming designers willing to access a best-in-class color management tool. It’s also a great additional option for companies who might like to expand Archroma’s tools within their organization.
The Compact edition includes 2.5 x 2.5 cm (1” x 1”) single-layer color swatches, while lighter colors are represented with two-layer swatches in order to more faithfully present a hue’s true appearance. This edition’s swatches are securely attached to the page, as opposed to the full edition’s removable swatch interface.
“Whether a designer is travelling around the world on an inspirational journey, or just across town to a corporate office, the Compact Color Atlas offers portability and flexibility, complementing the full Color Atlas’s capabilities,” says Chris Hipps, Archroma Color Management’s director of global operations. “This is also a great introduction to the program for young brands and design talent.”
Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.
About Archroma Color Management
Archroma Color Management provides innovative solutions to manage color standards and palettes along the whole textile chain for retailers, brands, vendors, and textile mills. Archroma offers the required tools—through web-based software and customized services—for color searching, color matching, color standards, and the communication of seasonal color palettes. Archroma’s goal is to help its customers achieve accurate color first, accelerate their time to market with our tools, services, and support systems.
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