Josina van der Velden
Reinach, Switzerland, 8 January 2018 – Archroma, a global leader in color and specialty chemicals, is keeping nature top-of-mind for its ISPO debut with a showcase of advanced innovations and solutions to enhance active and sportswear at Hall B4, Booth 430-BN05.
For all of us, inner beauty matters just as much as outer beauty. Consumers aspire to have clothing and gear that are functional, beautiful and meaningful – textiles that are made in a more sustainable and responsible way.
Under the motto “The ingredients to enhance your gear, it’s our nature”, Archroma invites visitors to discover actual solutions to achieve this aspiration across all its core areas. The company’s purpose is to bring color and performance while minimizing environmental impact at all stages in a product’s life cycle.
Archroma strongly believes, based on its extensive experience in textile processing, that sustainability can generate innovation, performance and can even lead to cost reductions for customers.
Innovation is a core competence of Archroma, who will be at the ISPO Brandnew Village to showcase how its products and services, can help visitors meet future market demands, foster future technologies and contribute to a more sustainable textile industry:
Archroma will display its solutions at the booth with 4 experiential spotlight areas:
EarthColors is a range of products created from agricultural and herbal waste and embracing the latest in communication technology to enable transparency and traceability through the supply chain to consumers – from nature to fashion.
Archroma’s EarthColors have been selected for the ISPO Textrends Forum for Fall/Winter 2019/20, Eco Era category, by an independent jury of textile experts. The ISPO Textrends Eco Era features innovations with a strong sustainability element.
AGENDA: See EarthColors at the ISPO Textrends Forum (Hall C3), and for the ISPO Conference program (30-31.01.2018 @12:00, Hall C4).
Smartrepel® Hydro is a nature-friendlier protection agent based on distinctive micro-encapsulated, non-PFC based technologyoffering exceptional, durable water repellency to polyester, polyamide and cotton-based textiles.
At the show, Archroma will introduce its brand new Smartrepel® Hydro AM, a “universal” addition to the range allowing seamless application on all fibers with the same high level of performance as the rest of the Smartrepel® technology.
Archroma will introduce for the first time to ISPO visitors a new active-odor-control technology for polyester textiles, Sanitized® Odoractiv 10, to prevent the formation of odors and in particular the persistent smell (permastink) heavily criticized by consumers. This technology has been awarded the Swiss Technology Award.
The Color Atlas by Archroma® is a physical and online color library system comprising over 4300 color references.
Archroma is sponsoring the ISPO Academy Masterclass, which will gather about 30 young designers selected from the best design schools and universities around the world to participate in an exclusive training program. Participants will utilize the Color Atlas by Archroma® to prepare their work and presentations at ISPO.
AGENDA: The public presentation of the ISPO Academy Masterclass using the Color Atlas by Archroma® will take place on 29.01.2018 @17:00.
Easy-to-use Outdoor Solution Navigator touchscreens will also be available at the booth to encourage visitors to explore their ideas and uncover new ways to enhance their gear sustainably.
“Archroma helps active and sportswear brands and producers bring ideas to life and develop collections with a soul. We are 100% committed to a more sustainable textile industry and this will be evident through the innovations and solutions we’ll present on our ISPO debut. We are really looking forward to being a part of the discussions, and helping visitors to unlock their creativity with new possibilities for enhancing their gear,” comments Nuria Estape, Head of Marketing & Promotion for Archroma’s Brand & Performance Textile Specialties business.
For more information, follow Archroma on social media and meet the team at Hall B4, Booth 430- BN05, ISPO Munich 2018, 28 to 31 January, Germany.
Smartrepel®, Sanitized®, Foron® S-WF, Nylosan®, Printofix®, Drimaren®, coldblack®, Appretan®, Siligen®, Ceralube®, Arkofix® and Archroma® Registered trademark
Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.
Archroma are proud members and/or partners with the following organizations