Archroma, a global leader in color and specialty chemicals presented some of its most innovative technologies at the 10th International Garment, Textile Machinery & Accessories Exhibition & Conference (IGATEX), one of the largest and most awaited events of the textile sector in Pakistan.

The company attracted much attention with its solutions towards more innovative and sustainable textiles, in applications such as apparels, home textiles, technical textiles, carpet and transportation industry. Displays were available at the booth for visitors to find inspiration for trendy and creative effects.

Talk sessions by James Carnahan, Global Sustainability Manager at Archroma, were popular with textile manufacturers looking to answer the growing demand for sustainability from brand owners and retailers. Udo Schmitt, Global Head of Business Development for Cellulosic Dyes at Archroma ran discussions with a number of customer groups to present the company’s innovative reactive dyes.

Archroma’s stall had one of the highest footfall rates of over 1000 exhibitors from members of business community associated to textiles, government officials and the general public.

“With a strong presence in Pakistan, we are committed to strengthen the local and export market with Archroma’s innovative products and intelligent solutions. Our products are geared towards providing ever more sustainability, which is the main reason of our customer confidence here in Pakistan. We are continuously challenging the status quo in the deep belief that we can make our industry sustainable, with products aimed at creating enhanced value for our customers.” said Mr. Mujtaba Rahim, CEO of Archroma Pakistan Limited.

“Our research-backed chemicals will go a long way in providing our customers with product support right at their shop floors,” he added.

Media Relations

Josina van der Velden

EMG

+31 164 317 014

jvandervelden@emg-pr.com

Muriel Werlé

Archroma

+41 61 716 3375 or +41 79 536 9117

muriel.werle@archroma.com

Notes For Editors

About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 24 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

www.archroma.com

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