Archroma, a global leader in specialty chemicals towards sustainable solutions, has made its revolutionary AVITERA® SE technology accessible to more brands and mills with the launch of AVITERA® SE GENERATION NEXT for more cost-effective sustainable dyeing of cellulosic fibers and blends.

With an improved cost-to-performance ratio for new dark and extra-dark shades, the extended AVITERA® SE GENERATION NEXT range helps mills produce differentiated end articles that comply with the environmental requirements of leading brands and retailers while increasing yield, improving productivity and reducing processing costs.

“AVITERA® SE has colored the world’s best clothing brands for more than a decade. AVITERA® SE GENERATION NEXT is a next-level solution that delivers the same exceptional environmental benefits while helping fashion and textile companies sustain their financial viability,” Dhirendra Gautam, Vice President Product Marketing and Strategy, Archroma Textile Effects said.

Dyeing darker shades has traditionally been more challenging and costly, calling for higher dye concentration, increased water and energy use, and additional steps or re-dyeing to achieve a uniform color. Darker shades also tend to fade more quickly than light-colored fabrics, especially when exposed to sunlight and repeated home laundering.

“We have a taken a huge leap forward to make it possible to produce consistent and long-lasting dark and extra-dark shades in a more sustainable way at a total cost that is more comparable to traditional cellulosic dyeing technology,” Dhirendra continued.

With high-speed low-temperature wash-off, high process reliability and excellent reproducibility, AVITERA® SE Generation Next allows mills to achieve water and energy savings of up to 50% and to slash CO2 emissions and effluent discharge by up to 50% as well. It can also increase mill output by up to 25% or more. The dyes are free from arylamines, including PCA*, and offer excellent fastness properties, retaining their vibrant colors through repeated home laundering and exposure to light, perspiration and chlorine.

Three new and improved dark colors have been added to the AVITERA® SE range, providing access to more color combinations across a wide color range with top color consistency:

  • AVITERA® BLACK PEARL SE: A greenish-cast black dye with high color consistency that can be used to correct metamerism.
  • AVITERA® BLUE HORIZON SE: A deep blue element with good light fastness in medium to deep shades, as well as high oxidative fastness and high resistance to nitrogen oxides (NOx) in the atmosphere.
  • AVITERA® NIGHT STORM SE: A new navy shade with a greenish cast and strong build up. It is recommended for dyeing the deepest navy and combination shades.

AVITERA® SE set a new benchmark for sustainability in the textile industry when it launched in 2010. The range’s color palette has been significantly expanded over the years, while performance has improved and greater cost savings have been made possible through recipe optimization and added environmental benefits. AVITERA® SE GENERATION NEXT, the fourth generation of the revolutionary dye solution, adds dark and extra dark shades for next-level economic sustainability.

* Non-detectable on the garment

Media Relations

Marilyn Chua



Notes For Editors

About Archroma

Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets.

Headquartered in Pratteln, Switzerland, Archroma operates with more than 4,500 employees located in 42 countries and with over 30 production sites.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of "The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.

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