Josina van der Velden
Archroma, a global leader in color and specialty chemicals, and the former textile, paper and emulsions businesses of Clariant, will share its passion for sustainability with Brazil’s vibrant textile industry at Febratex 2014 from August 12-15, 2014 in Santa Catarina.
With the motto: “We touch and color people’s lives, every day, everywhere”, Archroma’s value-adding textile dyes, chemicals and services promote the creation of exciting, quality textiles using environmentally-friendlier and more sustainable manufacturing processes and products.
Visitors to Archroma’s booth will be enticed by dynamic color and low temperature innovations and services stemming from its dedication to ecological benefits and delivering economic efficiency, performance and advanced textile colors and effects to customers.
“Without compromising innovative performance features, Archroma’s solutions support the evolution of the global textile industry in a more sustainable direction as it responds to increasing pressure for environmentally-friendlier garments manufactured with a focus on health, welfare and resource saving,” comments Lawrence Dougall, Head of Textile Specialties, Archroma, Brazil.
Color innovations for more sustainable end-products
Archroma received the ICIS Innovation Award for its Advanced Denim concept in 2012.
Low temperature innovations for more sustainable production
Low temperature processes allow tremendous savings in energy, water and other resources, but can be extremely complex. Archroma’s experts offer a constant flow of innovations and solutions aimed at allowing customers to reap such benefits with its BLUE MAGIC all-in-one bleaching process or Drimaren® HF and Drimaren® CL dyes for cellulose.
Based on the “Singulet Bleaching Technology”, Imerol® BLUE liq is a wizard with a hat full of fantastic magic tools. One single product delivers an efficient, economic and short discontinuous pretreatment. Whether customers need a ready-for-dyeing grade or the brighter optical white, the BLUE MAGIC process will deliver it, without a separate rinsing. This results not only in shorter time and reduced energy, but also in reduced water consumption. From yarn to cotton flocks, to terry towels, woven and knitwear, the BLUE MAGIC process can allow savings of up to 50% in water, 40% in energy and 50% in time.
Meet Archroma Textile Specialties during Febratex 2014 at Sector 1, Street 1 or visit www.archroma.com.
* Below limits of detection according to industry standard test methods
Optisul®, Diresul®, Drimaren® and Imerol® are registered trademarks of Archroma
bluesign® is a registered trademark of bluesign Technologies AG
GOTS (or Global Organic Textile Standard) is a standard of International Working Group on Global Organic Textile Standard
© 2014 Archroma
Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.
Archroma are proud members and/or partners with the following organizations