Archroma, a global leader in specialty chemicals towards sustainable solutions, has announced the launch of a collaboration with the University of North Carolina Greensboro (UNCG) and its Consumer, Apparel, and Retail Studies (CARS) department, aiming to further the education of its students in the area of color management expertise.

As per the agreement, Archroma will donate its leading-edge industry color management tools for their design projects, gaining hands-on expertise that equips them for successful careers in the fashion and textiles industries.

The students will have access to a complete set of the ready-to-use color library developed by Archroma for cotton and polyester. The library, well known among fashion designers and stylists as the Color Atlas by Archroma®, which was launched in 2016 to provide off-the-shelf color inspiration that can be implemented in production with just a few clicks.

Today, the Color Atlas contains 4’320 colors applicable on cotton poplin, almost the double compared to similar tools available to textile and fashion specialists, and 1,440 colors on polyester.

Beside the physical Color Atlas library, the students in the CARS program will also have access to the full digital files for use in the industry-leading 3D fashion design and development software Browzwear VSticher.

The students will be able to use the Color Atlas books and the digital data as a color selection resources to use in a variety projects and assignments.

“Archroma is very proud to help grow a young generation of students who launch in their careers armed with hands-on experience on our innovative color management tools,” says Fred Gliddon, Dyeing Operations and Sales Manager at Archroma. “The Color Atlas by Archroma® is not only a practical, actionable platform for efficient, time-saving color management, it is also a wonderful source of inspiration with more than 5,760 colors.”

Dr. Nancy Hodges, Head of the CARS Department at UNCG, adds: “We are excited to use The Color Atlas platform by Archroma® in the classroom to teach students about the importance of color management, and to inspire creativity and innovation through color. By working together with Archroma, CARS students are sure to be industry-ready when they graduate.”

Students of the Consumer, Apparel, and Retail Studies (CARS) of the University of North Carolina Greensboro (UNCG) with the Color Atlas by Archroma®. (Photographs: UNCG)

® Trademark of Archroma registered in many countries.

© 2022 Archroma

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Muriel Werlé

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About Archroma

Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets.

Headquartered in Pratteln, Switzerland, Archroma operates in over 100 countries, with 2,800 employees located in 31 countries and 25 production sites.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of "The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.

www.archroma.com


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