Archroma Pays Tribute To The Pakistan Denim Industry

Under the theme “Jewels of the Sea”, the exhibition displayed exhibits such as original paintings, artifacts, and antique objects exploring the interrelation between blue color and denim.

The exhibition was visited by a number of dignitaries, brand owners and retailers, as well as denim manufacturers, from Pakistan and abroad.

Speaking at the occasion, Emil Wyss, Consul General of Switzerland, said, “Pakistan has a rich cultural heritage and its connectivity with its main crop – cotton – is fascinating. The local textile industry has, therefore, grown manifolds due to ample availability of raw material. The exhibition gave us a deep insight of past and present and is an excellent chronicle of the country’s craftsmanship.”

“Archroma is committed to make the industry sustainable with its products, processes and support. This exhibition, the first of its kind in the country, showcased pieces of art produced by the team of Archroma to pay tribute to the denim industry for their extraordinary efforts in shining the name of Pakistan on the map of the denim world. Today a denim apparel from Pakistan carries strong brand image of being of high quality, durability and style. We are inspired to see the rousing response of our patrons and hopefully our efforts will facilitate to make our denim industry sustainable”, said Mujtaba Rahim, CEO of Archroma Pakistan Limited.