Josina van der Velden
On February 25, 2016, Archroma paid homage to the buoyant denim industry in Pakistan by organizing an exclusive denim art exhibition, in collaboration with the Consulate General of Switzerland, at Mohatta Palace in Karachi .
Under the theme “Jewels of the Sea”, the exhibition displayed exhibits such as original paintings, artifacts, and antique objects exploring the interrelation between blue color and denim.
The exhibition was visited by a number of dignitaries, brand owners and retailers, as well as denim manufacturers, from Pakistan and abroad.
Speaking at the occasion, Emil Wyss, Consul General of Switzerland, said, “Pakistan has a rich cultural heritage and its connectivity with its main crop – cotton – is fascinating. The local textile industry has, therefore, grown manifolds due to ample availability of raw material. The exhibition gave us a deep insight of past and present and is an excellent chronicle of the country’s craftsmanship.”
“Archroma is committed to make the industry sustainable with its products, processes and support. This exhibition, the first of its kind in the country, showcased pieces of art produced by the team of Archroma to pay tribute to the denim industry for their extraordinary efforts in shining the name of Pakistan on the map of the denim world. Today a denim apparel from Pakistan carries strong brand image of being of high quality, durability and style. We are inspired to see the rousing response of our patrons and hopefully our efforts will facilitate to make our denim industry sustainable”, said Mujtaba Rahim, CEO of Archroma Pakistan Limited.
Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.
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