The Seminar, organized by the Partnership for Cleaner Textile (PaCT), Led by C&A, H&M, Inditex, G-Star, Primark, KappAhl, Lindex and tesco and implemented by Solidaridad, will focus on the following theme: “Enhancing Supply Chain Collaboration for Sustainable Wet processing”.

In collaboration with Keya Knit Composite, a leading manufacturer of cotton knit garments from Bangladesh, Paul Cowell, Apparel & Interior Marketing Manager Asia, Textile Specialties Business, will present a case study on how the BLUE MAGIC process, an innovative product and process by Archroma, can improve the environmental impact for the pre-treatment of cotton knit fabrics. Paul Cowell will illustrate the delivered water and energy savings since Keya Knit adopted the BLUE MAGIC process using the ONE WAY Sustainability Calculator.

With its award winning ONE WAY Sustainability Service that includes its portfolio of ZDHC MRSL-compliant chemicals and dyes, Archroma supports customers in meeting their sustainability targets by providing a fast, measurable and reliable approach to the selection of chemical product and process solutions.

The presentation is taking place on June 16, 2015.

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Media Relations

Josina van der Velden



Muriel Werlé



Notes For Editors

About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

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