Josina van der Velden
Archroma, a global leader in color and specialty chemicals known for pioneering custom color engineering in textile and fashion, will make its debut as an exhibitor at the Première Vision 2017 expo in Paris from 19-21 September. At Booth 5B10, it will display its various color-management solutions, along with other innovations that are helping to drive sustainability in the textile sector.
For the past 17 years, Archroma has been pioneering change in the areas of formulation, standardization and management of custom colors along the entire textile supply chain. The company recognized back in 2000 that fashion designers, brands, retailers and their suppliers were all facing challenges, ranging from global sourcing to ambitious deadlines. Archroma Color Management helps them to achieve accurate colors, and accelerate their time to market with color management services, unique software tools and support systems.
To address these issues, Archroma launched its Color Atlas, a color library created to easily bring color creativity and manageability to an entire new level for all in the supply chain. The Color Atlas by Archroma is a system that includes a “physical library” of 4,320 color swatches, in six volumes. The accordion-fold design of the library volumes allows for quick, intuitive browsing of the cotton poplin samples. Colorful book covers indicate the shades that lie within each volume. Secure tabs help keep the swatches neat and ordered while allowing them to be easily removed. Earlier this year, Archroma also introduced the compact version of its Color Atlas system, which includes all the same color options, but is slimmed down from six to two volumes for increased portability.
A mobile-friendly Color Atlas Online offers features such as “color-on-the-go”, which allows users to capture an image using a smartphone, and identify the closest Color Atlas shades with the possibility to purchase a color sample instantly. Archroma has also introduced new patent-pending technology that adds swatch-specific information to each Engineered Color Standard, giving retailers, brands and mills instant access to more color information than ever.
Due to its close relations with textile manufacturers, brands and retailers, and as a leader in textile colors and effects, Archroma can provide solutions and expertise in colors and beyond, in particular with its cutting-edge technologies to help make industry more sustainable:
“With our Color Atlas tool, we believe we are redefining the concept of a color library for the textile industry”, says Chris Hipps, Global Director of Archroma Color Management services. “With Color Atlas and our continuous flow of new innovative solutions, we address the specific color related needs of designers, manufacturers and the fashion industry, while constantly striving to also advance products and technologies that will make those sectors more sustainable.”
Please stop by Booth 5B10 at Première Vision and learn more at www.archroma.com.
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© 2017 Archroma
Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.
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