Josina van der Velden
Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced the introduction of Mowiplus® HPC 9600, a new thickener for sanitizing gels to address global shortage due to COVID-19 crisis.
Hand sanitizers are typically made of alcohol and additives, to which a thickener is often added to create the gel texture. Gel sanitizers are considered more user-friendly than liquids, as they avoid spilling and thus wasting the precious sanitizer material that is in critical need for the fight against the coronavirus outbreak.
The thickener typically used for hand sanitizing gels and other home care and personal care products, is currently in global shortage due to the COVID-19 coronavirus.
Experts from the Archroma team in Brazil, anticipating shortages just as they had happened during previous outbreaks such as H1N1, decided to look into the matter.
The result is Mowiplus® HPC 9600, an alternative that offers good performance and cost levels, and even allows to skip the 12-hours hydration process needed traditionally, thus saving valuable time in a crisis that need all the sanitizers it can get.
“Everyone at Archroma is currently engaged in the fight against COVID-19, at home and at work, as we do everything we can to protect our loved ones, our colleagues, and ourselves”, comments Marcelo Veloso, Head of Sales Brazil at Archroma.
“With Mowiplus® HPC 9600 we are actually able to directly make a difference and contribute to the fight, by delivering a product that helps to make a more convenient end-product, and to preserve every drop of precious hand sanitizer. It’s our nature, and that makes us very proud”, adds Regina Oliveira, Head of Sales Latin America at Archroma.
The new product is listed in the INCI (International Nomenclature of Cosmetic Ingredients) and meets the July 2016 RDC N°83 ANVISA / MERCOSUL Technical Regulation for personal hygiene products, cosmetics and perfumes.
Mowiplus® HPC 9600 is currently available in Brazil.
Archroma introduces Mowiplus® HPC 9600, a new thickener for sanitizing gels to address global shortage due to COVID-19 crisis. (Photo: Archroma)
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Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.
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