Josina van der Velden
Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that it has joined the US-based Moulding & Millwork Producers Association (MMPA).
The MMPA gathers wood products manufacturers and key industry players in the US, and promotes not just the interests of its members but also the use of sustainable forests, giving preference to recyclable and renewable resources.
Archroma first entered the wood market around 3 years ago, when the company decided to adapt some of its long-established color technologies and specialty chemicals to applications adjacent to its traditional textile, packaging, paper, paint and construction markets.
The company, with its unique 130-year heritage in specialty chemicals, developed a complete portfolio for wood application, that includes solutions for coloration, weather and UV protection, fire retardancy, oil & wet repellence, scratch protection, as well as emulsions for coatings, adhesives and seals.
The company specializes in partnering with their customers to innovate and create tailor-made solutions and systems, with sustainability at core. They call it: “The Archroma Way: Safe, efficient, enhanced – It’s our nature”.
“When Archroma entered the wood industry, we did so with the confidence that our chemical expertise would benefit manufacturers who need the highest levels of quality and service,” comments Rodrigo Casa Grande, Head of Sales, Packaging, Paper & Wood, North America. “With the MMPA, we know we are also joining a group of like-minded, good people who share our belief that we can develop and manufacture products in a safer and more sustainable way for people and the planet.”
Rodrigo Casa Grande, Head of Sales for Packaging, Paper & Wood, North America, Archroma. (Photo: Archroma)
© 2020 Archroma
Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.
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