The SDC (Society of Dyers and Colourists), one of the world’s leading industry organizations dedicated to the science and future of color, will announce the winner of its Innovation Award 2014 on May 16, 2014. Archroma is shortlisted in the large-scale organisations category among three nominees from a large number of entries received from 17 countries globally.

The award aims at distinguishing: “a novel product, process or service which opens up new opportunities for color, challenges existing conventions, is environmentally conscious, demonstrates the application of pioneering color science or technology, and shows clear user benefits.”

Archroma’s ADVANCED DENIM ticks all the boxes.

ADVANCED DENIM combines the advantages of unprecedented fashion flexibility with more sustainable, eco-efficient manufacture to create a win-win situation for producers and consumers alike. The Diresul® Indicolor dyes are designed to enhance denim’s look and feel, add a vast range of new shades and wash-down effects, and create smart finishes.

In total, when employing the ADVANCED DENIM processes, water consumption can be reduced by as much as 92%, while 63% of the usual cotton waste is avoided and around 30% can be saved in energy costs too compared to a traditional denim process.

“ADVANCED DENIM is Archroma’s ready-to-use solution towards zero discharge,” comments Miguel Sanchez, Global Head of Product Line Special Dyes at Archroma. “Retailers, brands and many accredited denim mills around the world are showing a huge interest for what is truly the first innovation in denim production in more than 150 years! We are quite proud for bringing to the market what we believe is a game-changing contribution to a more sustainable denim industry.”

The judging panel comprises senior representatives from different sectors of the global coloration industry: Professor Bob Christie, Dr David Hinks, Dr John Provost, Professor Roger Wardman, and the chair of the panel, Dr Ian Holme.

The announcement of the winners will take place at the SDC Day of Celebration in York, UK, on May 16, 2014.

More information is available at and

Diresul® Registered trademark
© 2014 Archroma


Media Relations

Josina van der Velden



Muriel Werlé



Notes For Editors

About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

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