Archroma, a global leader in color and specialty chemicals, introduces the latest addition to its range of highly biodegradable, non-PFC based durable water repellent protection, the Smartrepel® Hydro series.

  • Smartrepel® Hydro AM is the latest addition to Archroma’s distinctive non-PFC based durable water repellent protection range
  • New, advanced ‘universal’ formulation for cotton and synthetic fabrics, ‘boosted’ durability of the effect, and smoother processability in application
  • Product introduction at ISPO, January 28-31, 2018, Munich, Germany


Smartrepel® Hydro is a nature-friendlier protection agent based on distinctive micro-encapsulated, highly biodegradable, non-PFC based technology offering exceptional, durable water repellency to polyester, polyamide and cotton-based textiles.

With the increasing demand for more sustainable clothing and gear, Smartrepel® Hydro water repellent agents extend the benefits of high-performing, nature-friendlier protection to the full spectrum of fibers used in today’s outdoor and sportswear segments.

With Smartrepel® Hydro AM, Archroma offers to brands, retailers and textile manufacturers a new, ‘universal’ water repellent protection that is applicable on all fibers – cotton and synthetic, and their blends.

Smartrepel® Hydro AM comes with a new advanced formulation.

  • The new grade offers the signature Smartrepel® Hydro high performance standard: a perfect symbiosis of water protection, breathability and durability – with the soft hand-feel that is sought after by consumers;
  • The durability of the effect can be ‘boosted’ up with the application of a special formula, allowing brands and retailers to offer high performance gear to their brand fans;
  • For textile manufacturers, the new formulation shows improved runnability and reduced roller buildup, allowing seamless application in both pad and exhaust application processes.

The range supports the increasing adoption of eco-advanced materials and production processes by brand owners and textile producers adhering to industry initiatives such as the ØZDHC program or eco-label standards such as bluesign® and Oeko-Tex®.

“This advanced version of our Smartrepel® technology combines, into one product only, two benefits that are sought after by outdoor brands and retailers: a nature-friendlier chemistry, together with long-lasting, efficient water repellency for all fibers. Smartrepel® Hydro AM brings onto the market a positive alternative to conventional fluorocarbon-based water repellency products,” comments Georg Lang, Global Head of Product Marketing Finishing, Textile Specialties, at Archroma.

For more information on Smartrepel® Hydro, please visit our dedicated page: www.smartrepel.com.

Media Relations

Josina van der Velden

EMG

Email

Muriel Werlé

Archroma

Email

Notes For Editors

About Archroma

Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets.

Headquartered in Reinach, Switzerland, Archroma operates in over 100 countries, with 3,000 employees located in 35 countries and 26 production sites.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of "The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.

www.archroma.com


Affiliations & memberships

Archroma are proud members and/or partners with the following organizations

View All »