Josina van der Velden
Archroma, a global leader in color and specialty chemicals, introduces the latest addition to its range of highly biodegradable, non-PFC based durable water repellent protection, the Smartrepel® Hydro series.
Smartrepel® Hydro is a nature-friendlier protection agent based on distinctive micro-encapsulated, highly biodegradable, non-PFC based technology offering exceptional, durable water repellency to polyester, polyamide and cotton-based textiles.
With the increasing demand for more sustainable clothing and gear, Smartrepel® Hydro water repellent agents extend the benefits of high-performing, nature-friendlier protection to the full spectrum of fibers used in today’s outdoor and sportswear segments.
With Smartrepel® Hydro AM, Archroma offers to brands, retailers and textile manufacturers a new, ‘universal’ water repellent protection that is applicable on all fibers – cotton and synthetic, and their blends.
Smartrepel® Hydro AM comes with a new advanced formulation.
The range supports the increasing adoption of eco-advanced materials and production processes by brand owners and textile producers adhering to industry initiatives such as the ØZDHC program or eco-label standards such as bluesign® and Oeko-Tex®.
“This advanced version of our Smartrepel® technology combines, into one product only, two benefits that are sought after by outdoor brands and retailers: a nature-friendlier chemistry, together with long-lasting, efficient water repellency for all fibers. Smartrepel® Hydro AM brings onto the market a positive alternative to conventional fluorocarbon-based water repellency products,” comments Georg Lang, Global Head of Product Marketing Finishing, Textile Specialties, at Archroma.
For more information on Smartrepel® Hydro, please visit our dedicated page: www.smartrepel.com.
Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets.
Headquartered in Reinach, Switzerland, Archroma operates in over 100 countries, with 3,000 employees located in 35 countries and 26 production sites.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of "The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.
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