Archroma, a global leader in specialty chemicals, will showcase at the Denim Premiere Vision (DPV) show in Barcelona, May 27-28, how it is leveraging innovative chemistry to generate several new fashion-forward, eco-conscious colors and finishes. These advances add value for consumers, mills and brand owners alike.

  • Extension of application range for Optisul® C dyes, offering new color effects on printed and coated fabrics
  • Introduction of Diresul® Pacific Blue RDT, the first in a new collection of vibrant, ocean-themed bright sulfur blue and green dyes
  • Spotlight on innovative, eco-advanced solutions in Archroma’s portfolio, including: traceable EarthColors dyes derived from agricultural waste; Advanced Denim dyeing process; and the SmartRepel Hydro technology for performance in casual wear

Make an impression with Optisul® C dyes
Archroma has expanded its application range for its Optisul C liquid dyes to include new colors and treatment options on printed fabrics. These dyes will allow garment makers to create chemical contrasts on printed and coated jeans.

The Optisul C products are affinity-free, sulfide-free* dyes, suitable for GOTS** and bluesign®*** approval. They also allow easier application than current piece dyeing techniques for physical and chemical wash-down effects.

Dive into an ocean of new, bright blue colors
As part of its growing colors portfolio, Archroma is introducing at DPV a new, bright blue sulphur dye called Diresul® Pacific Blue RDT. It is the first in a planned series of bright greens and blues – all bearing ocean-related names. The company will have garment samples of the Diresul Pacific Blue RDT at its booth, as well as color samples of more shades that are due to be commercially available later this year. This new range also will be suitable for use with Archroma’s Advanced Denim dyeing solutions.

Nuria Estape, Marketing Executive for Special Dyes at Archroma, notes: “In line with the fair’s theme and with upcoming fashion trends, we are here at DPV to launch a new constellation of vibrant color options for your denim and casualwear. These will come available in a wide palette of blueish tones and looks, especially achievable through our Advanced Denim technology.”

“Archroma’s new coloring options for denim and casualwear enable manufacturers to expand their color horizons,” added Estape, “while our existing Advanced Denim technology will help to use precious resources in a more responsible way.”

Keep track on sustainability with EarthColors
Archroma diverts agricultural and herbal waste from the landfill and uses it to produce a palette of rich green, brown and grey EarthColors dyes, offering brand owners a compelling sustainability story.

This recently launched range also offers consumers and brand owners a new level of environmentally focused transparency. Archroma will put all the information about individual batches of color on NFC hang tags to be attached to each item of clothing. Each hang tag incorporates a chip with all the information on it, and prospective buyers in the shop can access information by using Near Field Communications technology incorporated into their phones. NFC chips not only can give shoppers access to detailed product information but, with the use of a special app, also can provide brand owners with complete tracking and traceability data regarding each garment.

Experience the attraction of SmartRepel
Archroma’s SmartRepel is a novel finishing range that is not based on fluorine. SmartRepel Hydro provides water repellency performance to casual clothing while retaining softness and breathability.

e sure to stop by Booth #C4 at the DPV show to meet the Archroma denim specialist team, learn about the company’s innovative and eco-advanced color and effect technologies, and get a first-hand look at its creative and colorful solutions for denim and casualwear.

Optisul® and Diresul® Registered trademarks
* Below limits of detection according to industry standard test methods
** GOTS (or Global Organic Textile Standard) is a standard of the international working group on global organic textile standard
bluesign® is a registered trademark of bluesign Technologies AG
*** is a registered trademark of Bluesign Technologies AG


Media Relations

Marilyn Chua



Notes For Editors

About Archroma

Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets.

Headquartered in Pratteln, Switzerland, Archroma operates with more than 4,500 employees located in 42 countries and with over 30 production sites.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of "The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.

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