Josina van der Velden
Archroma, a global leader in color and specialty chemicals known for pioneering custom color engineering in textile and fashion, celebrates thriving beginnings for its Color Atlas color library system.
In the less than 2 years since the launch of its Color Atlas, Archroma has formed several strategic partnerships with some of the best known international trend forecasters, influencers and educators in today’s fashion and home décor space. Formed to leverage the strengths of color creativity, the company’s corporate partners include Design Seeds, Worth Global Style Network (WGSN), Fashion Snoops, MintModa, and the world renowned Fashion Institute of Technology (FIT). Each is now featuring Archroma palettes in their trend forecasts and educational curriculum.
Archroma products are utilized for pretreatment, dyeing, printing and finishing of textiles, while the Color Atlas by Archroma® is a leading color reference for design professionals, boasting over 4,000 colors. MintModa, WGSN, Fashion Snoops and Design Seeds offer the latest information on color trends, consumer behavior and commercial reporting to creative industries, such as fashion, design, marketing and retail. Featuring specific colors and hues is vital to their design-based forecasts.
“Color is at the forefront of any creative design project” said Brad McClanahan, Global Head of Service Businesses for Archroma’s Brand and Performance Textile Specialties business. “A strategic selection of color palettes is vital to show what is trending in the design world, and the precise nature of these organizations effortlessly align with our color selection and communication technologies.”
“Our relationship with each of these organizations is an important part of our mission to support the entire textile and apparel supply chain.” added Chris Hipps, Global Director for Archroma Color Management. “Archroma’s technologies help connect the dots between a designer’s inspiration for their color palettes to the point where they’re communicating that color to production factories all over the world.”
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Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.
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