Archroma recently showcased its latest concepts and processes especially designed for the denim industry at its “Denim Carnival” event held in Ahmedabad, India on April 6, 2016.

As the demand for denim continues to grow in India, the event offered the Indian denim community a platform to discover Archroma’s various solutions for colors and effects on denim.

Product highlights of the event included Archroma’s award-winning Advanced Denim concept, new range of colors: EarthColors from natural agricultural waste, Optisul® dyes for casualwear, and nature-friendlier water repellence with SmartRepel® Hydro.

Exhibits of different denim artifacts also showcased the versatility of the fabric and some of the latest fashion trends in denim. The event also ventured to bring out the creative side of the future designers of today with the “Do the Denim” competition. Jointly organized together with the Society of Dyes and Colourists (SDC), World School of Design (WSD), the competition encouraged “budding” designers to innovate denim.

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Media Relations

Marilyn Chua



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About Archroma

Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets.

Headquartered in Pratteln, Switzerland, Archroma operates with more than 4,500 employees located in 42 countries and with over 30 production sites.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of "The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.

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