Archroma recently showcased its latest concepts and processes especially designed for the denim industry at its “Denim Carnival” event held in Ahmedabad, India on April 6, 2016.

As the demand for denim continues to grow in India, the event offered the Indian denim community a platform to discover Archroma’s various solutions for colors and effects on denim.

Product highlights of the event included Archroma’s award-winning Advanced Denim concept, new range of colors: EarthColors from natural agricultural waste, Optisul® dyes for casualwear, and nature-friendlier water repellence with SmartRepel® Hydro.

Exhibits of different denim artifacts also showcased the versatility of the fabric and some of the latest fashion trends in denim. The event also ventured to bring out the creative side of the future designers of today with the “Do the Denim” competition. Jointly organized together with the Society of Dyes and Colourists (SDC), World School of Design (WSD), the competition encouraged “budding” designers to innovate denim.

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About Archroma

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.

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