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HIGH IQ® lastingcolorᴾᴿᴼ

Clothes look new, wash after wash

The HIGH IQ® lastingcolorᴾᴿᴼ program, featuring AVITERA® SE dyes, offers a dual benefit of economic and environmental sustainability. AVITERA® SE dyes reduce water consumption, energy consumption and CO2 emissions by up to 50% during processing while contributing to the longevity of the look and functionality of the textile articles.

  • lastingcolorᴾᴿᴼ combines the leading color retention program with Archroma’s award winning AVITERA® SE reactive dyes
  • AVITERA® SE dyes provide economical & environmental sustainability
  • AVITERA SE supports saving of scarce and precious resources such as water and energy up to 50%
  • Drastically decreases CO2 emissions and effluent discharge up to 50%
  • Enhances longevity as garments retain their exciting vibrant colors up to 50 repeated washings
  • Suitable for EU and US home laundering program
  • Promotes quality and confidence for brands, retailers and end users
  • Allow mills to produce fabrics/ garments free* from p-chloroaniline (pca)
  • AVITERA® SE dyes are bluesign® APPROVED and published on the ZDHC Gateway with Conformance Level 3

  • AVITERA® SE dyes are C2C Certified® Material Health Gold based on version 4.0

    *Current detection limit 5 ppm

Archroma are proud members and/or partners with the following organizations

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