UGG, an american footwear brand, has recently launched The Tasman and Numel Natural Collection.
Their first sustainable capsule collection dyed with EarthColors®!
Could we use agricultural waste to bring the gorgeous colors of nature to fashion?
WHAT WE LOVE:
- The pleasure of warm earthy colors on comfortable natural fabrics
- Clothes and textile articles that are made from natural or recycled source
BUT DID YOU KNOW?
- Most colors are obtained from non-renewable oil-based derivatives…
- … but traditional natural dyes have a much lower yield, and growing enough volumes would ultimately compete with food production
Introducing EarthColors®, from nature to fashion
EarthColors® is Archroma’s patented new method of creating warm shades from nature.
These high-performance dyes are synthesized from non-edible agricultural or herbal industries waste such as leaves or nutshells. Thanks to smart technologies, EarthColors® dyes are fully traceable – from natural waste material to the store. Currently exclusive to brand owners only.
- Warm ternary shades from nature
- High-performance colors synthesized from the non-edible shells of nuts and leaves
- Transformed natural waste-based colorants*
- Traceability with NFC technology
* Range of dyes is transformed using up to 100% of raw materials from natural waste
Creating Sustainable Solutions
Archroma is committed to developing innovative products and processes that are safer for the consumer and for the environment. We strongly believe, based on our extensive experience in textile processing, that sustainability can generate innovation, performance and can even lead to cost reductions for our customers. For this reason, our clear ambition is to offer our customers the best possible product solution package for them in each textile segments.
Innovation is a core competence of Archroma, which ensures that our products and services meet future demands, foster future technologies and contribute to a more sustainable textile industry.
As a global leader in color and specialty chemicals, together with our trusted heritage, our new product solution packages and innovations, we aim to be a reliable partner for textile mills as well as major retailers and brands for the whole textile chain – from the first idea to the final garment.
Re-Inventing dyestuff, where nature meets technology
With the boom of the petrol-based chemical industry at the turn of the 20th Century, synthetic dyestuffs of higher performance and bigger volumes started to be commercialized around the world.
EarthColors® is Archroma’s patented new method of synthesizing dyes to produce warm shades from nature.
Archroma’s EarthColors® technology creates fully traceable biosynthetic dyes derived from natural waste products of the agriculture and herbal industries; leaving the edible part still available for food consumption.
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Creating a new, colorful life for agricultural & herbal waste
EarthColors® are available in a range of six dyes that are made from waste left over by the agricultural and herbal industry, covering a palette of natural shades for cellulosic based fibres such as cotton, viscose, linen, bamboo, kapok, etc.
Protecting the planet and its people
With EarthColors® we are able to produce cleanly, closing the loop, and respecting the environment
The EarthColors® technology helps to reduce the negative impact on water footprint, and preserve human wellness, natural resources, and climate change compared to conventional synthetic dyes*. Moreover, the fact that waste is up-cycled from other industries contributes to a circular economy.
Using natural waste based raw materials has no negative impact on any other steps of the dye manufacturing, such as water and energy consumption or waste generation. During the synthetization of EarthColors®, up to 100% of the natural raw material is transformed to a new dyestuff, guaranteeing full waste management into own production.
*Based on internal LCA comparative screening
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NATURE BASED
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CLIMATE CONSCIOUS
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CIRCULARITY
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FULLY TRACEABLE
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Fashion Effects
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INDUSTRY LEADING
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COMPOSTABLE*
*According to EN 13432 (2000), NF T51-800 (2015), ASTM D6400 (2019) & ISO 17088 (2012)
Embracing traceability, from nature to fashion
Archroma’s dyes, manufactured using patented EarthColors® technology, are fully traceable – from natural waste material to the store.
Archroma is providing brand owners with the possibility to offer traceability for EarthColors®; tracking from the origin of the raw material and progress of the specific EarthColors® batch along the supply chain. Traceability information is available on smart hangtags which are attached to each item of clothing.
Awarded technology, certified environmental benefits
EarthColors® was honored with the prestigious Outdoor Gold Industry Award 2017 for Sustainable Innovations category
EarthColors® dyestuffs are ZDHC, bluesign® and GOTS approved products.
*Archroma’s Earthcolors® dyes are suitable for Cradle to Cradle platinum certification.
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ZDHC Compliant
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bluesign® APPROVED
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GOTS APPROVED
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C2C Certified*
Join the EarthColors® revolution!
Creating more sustainable collections that will protect the planet and its people.
With EarthColors® you will be able to create collections cleanly, supporting the circular economy, and respecting the environment.
Thank you for supporting the power of nature!
NU-IN, a sustainable fashion brand, has developed their first sleepwear capsule collection dyed with EarthColors®!
Tom tailor, a german fashion brand, has recently launched The Good Dye. Their first sustainable capsule collection dyed with EarthColors®!
Primark has created a new clothing and homeware collection made with sustainable or organic cotton and dyed with EarthColors® technology.
The Primark & EarthColors® by Archroma collection consists of 22-pieces, ranging from sweaters to pyjamas, to shorts and bed sheets.
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The fashion clothing brand Esprit has created a new sustainable capsule collection dyed with EarthColors® technology.
The Esprit & EarthColors® by Archroma capsule collection consists of 11 clean basics, ranging from cotton shirts, laid-back shorts and flowing pants to accessories like canvas shopper.
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Tchibo, a german chain of coffee retailers has developed its first EarthColors® sustainable clothing collection.
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Materials science company PANGAIA has created a new clothing capsule dyed with EarthColors® technology.
The Earth Tones capsule brings you hoodies, track pants and sweatshirts in seven subtle shades of nature—from soft stones to lush fauna.
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The sustainable brand Organic basics has created a new sustainable capsule collection dyed with EarthColors® technology.
Colors, by Earth. The Terratoned collection ranges from tees to sweatshirts and sweatpants.
The fashion clothing brand Armed Angels has created a new sustainable capsule collection dyed with EarthColors® technology.
Dyed by Nature - the new generation of circular textile colors
The haute couture ZMC has launched a new sustainable capsule collection dyed with EarthColors® technology.
Meet their new Eco Denim Earth, made with 10% post-consumer waste organic cotton and the olive color created using our EarthColors® technology.
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The outdoor brand Ternua, has partnered with Archroma, and its EarthColors® patented technology, to create Nutcycle, a capsule collection of recycled t-shirts and sweatshirts, collecting, recycling and upcycling agricultural waste from the Basque region in Spain after food consumption. This collection reuses waste and applies it to garments, avoiding the use of artificial dyes.
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The outdoor brand Kathmandu has set a unique challenge by creating their most sustainable hoodie ever with EarthColors® technology. Creating a garment worthy enough to wear, transforming an ordinary hoodie into a ground-breaking garment.
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The denim brand G-Star RAW has created its G-Star Elwood jeans collection with 2 designs colored using EarthColors®technology.
Combining sustainable fiber, sustainable dyes, iconic style and a perfect fit they have mapped out a new way of thinking about denim.
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The end-to-end bedding provider Indocount has partnered with Archroma to create their Pure EarthTMsheets collection dyed with EarthColors® technology.
Their passion for nature and commitment to sustainability has driven them to provide exquisite and Earth-friendly bedding products to customers focused on creating all-encompassing sleep experiences.
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The outdoor apparel brand Patagonia set up its Clean Color Collection, a capsule collection dyed with natural ingredients that uses, among others, the Sustainable EarthColors® technology.
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The fashion clothing brand Vogue has set a new sustainable capsule collection dyed with EarthColors® technology.
The Vogue & EarthColors® by Archroma capsule collection, ranging from sweatshirts to hoodies.
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VAUDE, a German outdoor brand -a leader in sustainability-, has set its environmentally friendly Summer 2020 collection made by EarthColors® patented technology!
Frequently asked questions
LOVE NATURE x EARTHCOLORS®
An efficient dyeing system based on upcycled plant waste for colors inspired by nature that preserve its precious resources
Affiliations & memberships
Archroma are proud members and/or partners with the following organizations
