Archroma starts the FiberColors* revolution

Archroma had already developed a way to turn waste from the herbal and food industry into its range of EarthColors^® featured by brands such as G-Star, Patagonia, Esprit, Tom Taylor, Pangaia, UGG, and Primark.

Archroma is now introducing another ground-breaking innovation: the FiberColors* technology.

With this technology, Archroma upcycles textile waste into gorgeous colors. The colors are synthesized from a minimum content of 50% waste-based raw material.

Archroma’s R&D experts have developed a way to use cotton and/or polyamide and their blends (with a >95% purity) to substitute the major part of the petroleum-based raw material usually used to make dyestuff.

The resulting FiberColors* range, which is patent-pending and therefore exclusive to Archroma, includes five dyes covering a palette of timeless shades: Diresul^® Fiber-Teak (brown shades), Diresul^® Fiber-Ochre (olive shades), Diresul^® Fiber-Maroon (bordeaux shades), Diresul^® Fiber-Slate (blue grey shades) and Diresul^® Fiber-Graphite (dark grey shades).

The dyes are especially suited for cellulose fibers such as cotton, viscose, linen and kapok, and can be used in continuous, exhaust, denim and garment dyeing and printing processes.

With this, a brand can turn its own pre- and post-consumer textile waste into its own beautiful colors, and create a complete collection including t-shirts, chinos, sweatshirts, hoodies, polo shirts, and home textiles.

FiberColors* are ideal for forward-thinking companies who want to help find a solution to textile landfills, and at the same time give value to waste including articles collected in their take-back schemes that cannot be reused.

Heike van de Kerkhof, Chief Executive Officer of Archroma, comments:

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