Can we create elegant wash-down looks that work everywhere and last longer?

What we love:

  • A deep colored garment
  • …that doesn’t fade in the wash


But did you know?

  • Elegant wash-down effects on medium dark shades require two dyeing processes to get both the color intensity and the washed-down contrast …which leads to significant consumption of water and energy
  • Lighter wash-down effects can be obtained in a one-step process, but tend to fade in the laundry …making our clothes less elegant and thus less versatile

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

CASUAL X SMART / A sulfur dyeing system for trendy wash-down looks to make versatile clothes with a smart production process that is gentler for the planet

Diresul® RDT

Pre-reduced liquid dyestuffs with minimal sulfide content

  • Dye range compliant with the strictest official eco-standards and requirements from retailers and fashion leading companies
  • Unique selection of blues to obtain Indigo look (C2C certified)
  • Dyes manufactured in Archroma’s eco-certified plant nearby Barcelona (Spain)

*Below limits of detection according to industry standard test methods

Cyclanon® MSA p

Reducing agent

  • High effectiveness under alkaline conditions and low temperature
  • Stable reducing agent (low sensitive to atmospheric oxygen)
  • Salt-free wastewater

Leonil® EHC liq c

Excellent wetting agent

  • Non-foaming
  • Perfect compatibility with Diresul® RDT (anionic)
  • Facilitates penetration of difficult cotton grey goods

“SAFE”: IT’S OUR NATURE TO PROTECT / with the CASUAL X SMART system

  • Products used in compliance with ZDHC, bluesign®
  • Safe to use, safe to discharge, safe to wear
  • ZDHC Compliant
  • bluesign® APPROVED

“EFFICIENT”: IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING / with the CASUAL X SMART system

  • Reductions in water consumption, energy and CO2
  • Cost reduction due to a short time process and less resources used
  • High level of consistency
  • Increase in productivit
  • PROCESS TIME -28%
  • WATER CONSUMPTION -33%
  • ENERGY CONSUMPTION -21%
  • CHEMICAL USAGE -35%
  • Co2 emission -22%

Archroma’s CASUAL x SMART system compared to benchmark reactive + pigment process

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the CASUAL X SMART system

  • Minimal fading wash-after wash
  • Cleaner and lower water usage during production
  • Better CO2 footprint thanks to shorter process with lower energy consumption
  • Less salt, less pollution
  • Differentiation by sustainable production
  • Durability/Stay new
  • Premium Quality
  • WATER CONSCIOUS
  • CLIMATE CONSCIOUS
  • PLANET CONSCIOUS

The CASUAL X SMART system / Main benefits in a nutshell

  • Safe products from a reliable global partner which applies international safety standards
  • Increases profitability through lower processing & operating costs
  • A short and robust system approach:
    • Improved resource optimization in terms of water & energy
    • Shorter production process allows for increasing capacity
    • Significant less salts and chemicals, less impact on wastewater
  • Minimal fading wash- after wash
  • Differentiation with improved resource utilization for brands that demand and drive sustainable production

The Archroma Way to a Sustainable World / Safe + Efficient +Enhanced = The Ultimate Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED - IT'S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Casual x Smart flyer

For expert advice and more information...

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