Can we take our cast creativity to the next level?

WE LOVE:

  • Authentic and exclusive blue jeans…
  • …with unique shaded color tones that reflect our individuality

BUT DID YOU KNOW:

  • These undertones are created by applying a layer of color under the indigo
  • The fashion effect is revealed on the jeans using various ‘distressing’ techniques

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

CLASSIC UNDERTONES / A sulfur bottoming system that brings a new layer of color creativity to your indigo denim

Denisol® Indigo 30 liq
Pre-reduced indigo

  • This product has received the Cradle to Cradle Products Innovation Institute's Gold Level Material Health Certificate
  • Manufactured in our award-winning Jamshoro production facility (Pakistan)

Diresul® Smartdenim Blue liq

Diresul® Fast Black RDT

Diresul® Ocean Blues liq range

Pre-reduced sulfur dye selection for unique bottoming effects

  • This products have received the Cradle to Cradle Products Innovation Institute's Gold Level Material Health Certificate

Dekol® SN liq – chelating agent

Primasol® NF liq – wetting & penetrating agent

Setamol® WS p – dispersing agent

  • Best-in-class indigo dyeing auxiliaries
  • This product has a Cradle to Cradle material assessment statement, which permits its use in a Cradle to Cradle Certified certification at GOLD level

Reducing Agent D p – reducing agent

Leonil® EHC liq c - wetting agent

  • Selected dyeing auxiliaries compatible with Diresul® RDT sulfur dyes

“SAFE”: IT'S OUR NATURE TO PROTECT / with the CLASSIC UNDERTONES system

  • Products used in compliance with ZDHC and bluesign®
  • The Denisol® and many of the core Diresul® dyes are Cradle-to-Cradle certified
  • Controlled and safe chemistry for the consumer
  • GOTS APPROVED
  • ZDHC Compliant
  • bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE/ with the CLASSIC UNDERTONES system

  • Carefully selected range of sulfur dyes ideal for bottoming on indigo
  • Provide a market differentiation with a wide range of creative casts to classical indigo and current sulfur bottoming effects​
  • Wide Shade Gamut
  • Fashion Effects
  • Premium Quality

CLASSIC UNDERTONES / Main benefits in a nutshell

  • Safe products from a reliable global partner who applies international safety standards
  • Complete denim package of dyes and dyeing auxiliaries that ensures consistency and reproducibility
  • Unique options in wash-down effects on the denim garment
  • Multiple achievable indigo tones shading with Diresul® RDT specialties
    • Diresul® Smartdenim Blue liq
    • Diresul® Fast Black RDT liq
    • Diresul® “Ocean” Blues
      • Diresul® Pacific Blue RDT liq
      • Diresul® Caribbean Blue RDT liq
      • Diresul® Arctic Blue RDT liq

The Archroma Way to a Sustainable World / Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE

Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation give additional value, helping consumers to achieve their goals, for a life enhanced.


* Below limits of detection according to industry standard test methods

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