Do you know the eco-impact of a deep colored towel?

What we love:

  • A deep colored towel
  • …that doesn’t fade in the wash


But did you know?

  • Deep colored articles have a high cost of dyeing...
  • which requires a longer dyeing process...
  • ...and huge amount of water and energy...

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

DEEP DIVE (TOWELS) / A complete system for maximum coloration efficiency with enhanced fastness, and dramatically reduced use of water, chemicals and energy

Blue Magic

'All-in-one' discontinuous pretreatment

  • Less fiber damage
  • High degree of whiteness
  • The standard rinsing process, which follows bleaching, can be reduced or omitted
  • Biodegradable, free of APEO (alkylphenol ethoxylates) and phosphorus

*Below limits of detection according to industry standard test methods

Drimaren® Ultimate HD

Reactive dyes

  • Powerful build-up for deep shades
  • Less dyes and chemicals required to achieve the desired shade
  • Highly compatible to improve right-first-time
  • Reduced coloristic cost-optimized recipe and dyeing procedure

Cyclanon® XC-W New liq

Unique soaping agent

  • Fast and eficient removal of hydrolyzed dye
  • Less washing baths
  • Optimum fastness

Siligen®SIH-S New liq

Finishing for and elegant hand feel

  • Excellent hydrophilicity - soft handle

“SAFE”: IT’S OUR NATURE TO PROTECT / with the DEEP DIVE (TOWELS) system

  • Compliant with ZDHC and bluesign®
  • Controlled and safe chemistry for the end consumer
  • ZDHC Compliant
  • bluesign® APPROVED

“EFFICIENT”: IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING / with the DEEP DIVE (TOWELS) system

  • Strong decrease of water consumption, energy and CO2
  • Cost reduction thanks to a short time process and less resources used
  • Optimized and efficient process used at all stages
  • A balanced combination between resources optimization, safe handling, controlled effluent
  • As demonstrated by Archroma's ONEWAY Impact Calculator
  • PROCESS TIME -18%
  • WATER CONSUMPTION -31%
  • ENERGY CONSUMPTION -34%
  • CHEMICAL USAGE -17%
  • Co2 emission -33%

Archroma’s DEEP DIVE 2.0 compared to benchmark exhaust process for 100% CO substrates at LR 6.1

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the DEEP DIVE (TOWELS) system

  • Improved fabric quality & better durability of the garment from reduced abrasion
  • Cleaner and lower water usage during production
  • High level of wet fastness
  • Better CO2 footprint thanks to shorter process with lower energy consumption
  • Less salt, less pollution
  • Provides longer lasting end articles, supporting the culture of wear for longer
  • Touch/Soft
  • Durability/Stay new
  • Premium Quality
  • WATER CONSCIOUS
  • CLIMATE CONSCIOUS
  • PLANET CONSCIOUS
  • LONGER LASTING

DEEP DIVE (TOWELS) system / Main benefits in a nutshell

  • Safe products from a reliable global partner which applies international safety standards
  • Increases profitability through lower processing & operating costs
  • A short and robust system approach:
    • Right-first-time productivity
    • Improved fabric quality. Less pilling due to reduced mechanical abrasion
    • Improved resource optimization in terms of water & energy
    • Shorter production process allows for 145 additional batches/year
  • Dry and wet rubbing fastness improvement
  • Improved resource utilization for brands that demand and drive sustainable production
  • Provides longer lasting end articles, supporting the culture of wear for longer

The Archroma Way to a Sustainable World / Safe + Efficient +Enhanced = The Ultimate Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED - IT'S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

Featured product portfolio

Below is a select portfolio of DEEP DIVE (TOWELS) products. If you want to learn more, get in touch.

Contact us

For expert advice and more information...

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For expert advice and more information...

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Affiliations & memberships

Archroma are proud members and/or partners with the following organizations

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