Do we have to sacrifice water to recreate bright ocean blue denim?

WE LOVE:

  • Gorgeous bright ocean blue denim…
  • …that still has unique wash-down effects

BUT DID YOU KNOW?

  • Bright blues made with classic indigo are expensive to create…
  • … and require high amounts of salt that end up in the environment

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

  1. SAFE – IT’S OUR NATURE TO PROTECT
    A solid core: Our deeply rooted goal to protect people and our planet.
    Safe to use, safe to release and also safe to wear.
  2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
    Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.
  3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
    Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

DENIM VIBE / A sulfur-based system to efficiently create bright ocean blue denim without wasting an ocean of money and water

Diresul® Ocean Blues liq
Pre-reduced bright blue sulfur dyes

  • Aniline-free* minimal sulfide content
  • Variety of wash-downs possible including an eco-wash
  • These products have received the Cradle to Cradle Products Innovation Institute's Gold Level Material Health Certificate

Direfix® SD liq
Cationic fixing agent

  • Formaldehyde-free*
  • Increases the fixation of sulfur dyes
  • Suitable for ADVANCED DENIM

*Below limits of detection according to industry standard test methods. Not intentionally added

Direfix® GPF liq
NEW oxidation catalyser

  • Fully compatible with cationic & non-ionic products
  • Suitable for use in ADVANCED DENIM

“SAFE”: IT'S OUR NATURE TO PROTECT / with the DENIM VIBE system

  • Products used in compliance with ZDHC and bluesign®
  • The Diresul® sulfur dyes are aniline-free*
  • The Diresul® Ocean Blues are all Cradle-to-Cradle certified
  • Controlled and safe chemistry for the consumer
  • Aniline-free*
  • ZDHC Compliant
  • bluesign® APPROVED

“EFFICIENT”: IT'S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING / with the DENIM VIBE system

  • Improved resource utilization and higher productivity
  • Improved fabric consistency and quality
  • Less waste water generated with less salt present in the waste water
  • As demonstrated by ONEWAY
  • PROCESS TIME -15%
  • WATER CONSUMPTION -24%
  • ENERGY CONSUMPTION -15%
  • CHEMICAL USAGE -23%
  • CO2 EMISSIONS -13%

Diresul® Ocean Blues using Archroma’s ADVANCED DENIM process vs. bromo indigo

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the DENIM VIBE system

  • Cleaner and lower water usage during production
  • Better CO2 footprint thanks to shorter process with lower energy consumption
  • Less salt, hydrosulfite free, less pollution
  • Differentiation by sustainable production
  • Fashion Effects
  • WATER CONSCIOUS
  • PLANET CONSCIOUS
  • HEALTH CONSCIOUS

DENIM VIBE / Benefits

  • Safe products from Archroma package fulfilling international safety standards
  • Aniline-free* bright denim
  • Cost optimization and resource saving using ADVANCED DENIM concepts
  • Less sensitive to price fluctuation and better product availability in case of sulfur bright blues
  • No generation of salts (sulfates and sulfites) to be treated in the waste water treatment plant
  • More regularity and consistency in processing as compared to bromo indigo, resulting in better quality standards
  • Wide shade of bright blues combining Ocean Blues dyes for variety of wash-down effects

The Archroma Way to a Sustainable World / Safe + Efficient +Enhanced = The Ultimate Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED - IT'S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Denim vibe flyer

For expert advice and more information...

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