Do we have to sacrifice water to recreate bright ocean blue denim?

WE LOVE:

  • Gorgeous bright ocean blue denim…
  • …that still has unique wash-down effects

BUT DID YOU KNOW?

  • Bright blues made with classic indigo are expensive to create…
  • … and require high amounts of salt that end up in the environment

The Archroma Way: Safe, Efficient, Enhanced. It’s our nature.

  1. SAFE – IT’S OUR NATURE TO PROTECT
    A solid core: Our deeply rooted goal to protect people and our planet.
    Safe to use, safe to release and also safe to wear.
  2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
    Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.
  3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
    Your innovation is critical. Additional effects, functionalities and aesthetics give additional value, helping consumers to achieve their goals, for a life enhanced

DENIM VIBE / A sulfur-based system to efficiently create bright ocean blue denim without wasting an ocean of money and water

Diresul® Ocean Blues liq
Pre-reduced bright blue sulfur dyes

  • Aniline-free* minimal sulfide content
  • Variety of wash-downs possible including an eco-wash
  • This products have received the Cradle to Cradle Products Innovation Institute's Gold Level Material Health Certificate

Direfix® SD liq
Cationic fixing agent

  • Formaldehyde-free*
  • Increases the fixation of sulfur dyes
  • Suitable for ADVANCED DENIM

*Below limits of detection according to industry standard test methods. Not intentionally added

Direfix® GPF liq
NEW oxidation catalyser

  • Fully compatible with cationic & non-ionic products
  • Suitable for use in ADVANCED DENIM

“SAFE”: IT'S OUR NATURE TO PROTECT / with the DENIM VIBE system

  • Products used in compliance with ZDHC and bluesign®
  • The Diresul® sulfur dyes are aniline-free*
  • The Diresul® Ocean Blues are all Cradle-to-Cradle certified
  • Controlled and safe chemistry for the consumer
  • Aniline-free*
  • ZDHC Compliant
  • bluesign® APPROVED

“EFFICIENT”: IT'S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING / with the DENIM VIBE system

  • Improved resource utilization and higher productivity
  • Improved fabric consistency and quality
  • Less waste water generated with less salt present in the waste water

Diresul® Ocean Blues using Archroma’s ADVANCED DENIM process vs. bromo indigo

DENIM VIBE / Benefits

  • Safe products from Archroma package fulfilling international safety standards
  • Aniline-free* bright denim
  • Cost optimization and resource saving using ADVANCED DENIM concepts
  • Less sensitive to price fluctuation and better product availability in case of sulfur bright blues
  • No generation of salts (sulfates and sulfites) to be treated in the waste water treatment plant
  • More regularity and consistency in processing as compared to bromo indigo, resulting in better quality standards
  • Wide shade of bright blues combining Ocean Blues dyes
  • Variety of wash-down effects, especially eco-bleach and new sustainable wash-down technologies
  1. SAFE – IT’S OUR NATURE TO PROTECT
    A solid core: Our deeply rooted goal to protect people and our planet.
    Safe to use, safe to release and also safe to wear.
  2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
    Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.
Discover more in our Denim Vibe flyer



* Below limits of detection according to industry standard test methods

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