Does anything beat a fresh towel after a workout?

WE LOVE:

  • That fresh comforting feeling of a towel after a relaxing shower or workout...
  • without that damp odorous smell… that builds up over time

BUT DID YOU KNOW:

  • Nasty smells come from the odorous constituents of our sweat …
  • … but also from the bacteria that feeds on the fats from your sweat …
  • … and this odor continues to manifest in a damp towel

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

HYDRY (TOWELS) / A system for odor-fresh towels where bacteria cannot build up on your favorite towel, bath robe or sports towel

Sanitized® T99-19
Antibacterial for cellulosics

  • High efficiency
  • High wash fastnes

Sanitized® MintActiv 50
Natural based antibacterial for cellulosic

  • Based on peppermint oil
  • High wash fastness

Siligen® SIH-S New liq and/or Siligen®MIH liq
Silicone softeners

  • Hand feel improver
  • Hydrophilic
  • Non-yellowing

Umidol® APY- for white and light shades

  • Compatible with Sanitized® antibacterial products

Hydroperm® RPU New liq
Moisture Management

  • High durability
  • High stability

“SAFE”: IT’S OUR NATURE TO PROTECT / with the HYDRY (TOWELS) system

  • Soil release effect with a full PFC-free* system
  • Products used in line with ZDHC & bluesign® requirements

* Below limits of detection according to industry standard test methods

  • ZDHC Compliant
  • bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the HYDRY (TOWELS) system

  • Unique system for fresh and odorless management
  • Provides a market difference with a clear promise of durability and performance to the consumer
  • Moisture Management
  • MICROBIAL PROTECTION
  • Touch/Soft
  • Fresh & Odorless
  • Durability/Stay new
  • Premium Quality

HYDRY (TOWELS) / Main benefits in a nutshell

  • Safe products from a reliable global partner who applies international safety standards
  • Products certifications & registrations like BPD, EPA, Oeko-tex, Allergy UK
  • Enhances fabric quality
    • With improved soil & liquid release and moisture management properties (PFC-free*)
    • High wash fast antibacterial effects
  • Swiss antimicrobial expertise since 1935
  • Sanitized®quality seal available with high awareness and acceptance at the end users
  • Marketing support at point of sale possible

The Archroma Way to a Sustainable World/ Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

For expert advice and more information...

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Affiliations & memberships

Archroma are proud members and/or partners with the following organizations

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