POWER COTTON x RAIN AWAY

Organic version available

Can we have cotton gear that perform like synthetic?

We love:

Being outdoors in comfortable and durable clothes
…that are highly breathable
… and keep us dry when the weather take a turn for the worse

But did you know?

Most active wear are made of synthetic fibers which are more durable than cotton, but they contribute to microplastic pollution
Cotton tends to retain humidity from the rain and mist
Some durable water repellent treatments are based on bioaccumulative perfluorinated compounds (PFC)

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
IInnovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

POWER COTTON x RAIN AWAY / A dual-effect system for comfortable cotton fabrics with up to 5 times higher abrasion resistance, that are protected with a PFC-free DWR (durable water repellent)

Ceralube® PHD liq c

Special high density polyethylene:

Improving tear strength
Enhancing abrasion resistance

Smartrepel® Hydro PM

Durable water repellent (DWR)

PFC-free*
High wash-resistance
Good compatibility for dual effects

*Below limits of detection according to industry standard test methods. Not intentionally added.

Arkophob® DAN New liq

External crosslinker

Formaldehyde-free*
Organotin-free*
No containing butanone-oxime
High stability
No influence on degree of whiteness

“SAFE”: IT’S OUR NATURE TO PROTECT / with the POWER COTTON x RAIN AWAY system

Products used in compliance with ZDHC and bluesign
Controlled and safe chemistry for the consumer
No fabric waste thanks to consistent performance
GOTS approved version available

Pfc Free
Formaldehyde Free
ZDHC Compliant
bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the POWER COTTON x RAIN AWAY system

Unique system of abrasion improvement for cotton with no counterpart on comfort
Provide a market differentiation with improved durability for the consumer
Provides longer lasting end articles, supporting the culture of wear for longer

Breathable
Quick Dry
Improved Tear Strength
Friction Protection
Weather Protection
Touch/Soft
Durability/Stay new
Premium Quality
LONGER LASTING
PLANET CONSCIOUS
HEALTH CONSCIOUS

Archroma POWER COTTON x RAIN AWAY system / BENEFITS

Safe products from a reliable global partner which applies international safety standards**
Enhances dramatically the fabric quality in terms of abrasion resistance
Imparts a wash-durable softness to the fabric
Highly durable hygiene function which is particle and metal free
Imparts a wash durable water repellency without a compromise in breathability
Provides longer lasting end articles, supporting the culture of use for longer
Embracing safe & sustainable production & lower impact clothing

**GOTS approved version available

The Archroma Way / Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Power Cotton x Rain Away flyer