Are your jeans polluting the planet?

WE LOVE:

  • That there is a pair of jeans for every occasion…
  • … but still reflecting your personal style
  • Clothing that does not harm the planet

BUT DID YOU KNOW?

  • Most blue jeans are dyed with synthetic indigo which contains a toxic substance called aniline
  • To obtain nice white contrast on jeans, the Potassium Permanganate (PP) chemical is usually used - which is toxic for human and aquatic life

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

[PURE INDIGO ICON]2 / An aniline-free* & PP-free** indigo system that produces authentic denim without compromising our planet

Denisol® Pure Indigo 30 liq
Pre-reduced indigo

  • Aniline-free*
  • This product has received the Cradle to Cradle Products Innovation Institute’s Gold Level Material Health Certificate
  • Same performance as regular indigo
  • Manufactured in our awardwinning Jamshoro production facility (Pakistan)

Dekol® SN liq -chelating agent

Setamol® WS p -dispersing agent

Primasol® NF liq –wetting & penetrating agent

  • Best-in-class indigo dyeing auxiliaries
  • These products have a Cradle to Cradle Material assessment statement, which permits its use in a Cradle to Cradle Certified certification at GOLD level

CLEANKORE

Patented Ring Dyeing technology allowing:

  • High degree of whiteness on the final look with single laser technique
  • PP-free** techniques
  • No need of laser booster application
  • Important resource saving in laundry process

*Below the limit of detection according to industry standard test methods

** Potassium Permanganate free

“SAFE”: IT’S OUR NATURE TO PROTECT / with the [PURE INDIGO ICON]2 system

  • Products used in compliance with ZDHC, bluesign® and GOTS
  • Cradle-to-Cradle dyeing system
  • Aniline-free* Indigo
  • Patented ring dyeing process allowing Potassium Permanganate free wash-down technique
  • Controlled and safe chemistry
  • Aniline-free*
  • PP-FREE**
  • GOTS APPROVED
  • ZDHC Compliant
  • bluesign® APPROVED
  • C2C Certified


* Below limits of detection according to industry standard test methods

“EFFICIENT”: IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING / with the [PURE INDIGO ICON]2 system

  • Improved resource utilization and higher productivity
  • Allows massive water saving and less wastewater generated in wash-down step
  • Allows significant saving of energy and chemicals in wash-down step
  • As demonstrated by Archroma's ONEWAY Impact Calculator
  • PROCESS TIME -73%
  • WATER CONSUMPTION -39%
  • ENERGY CONSUMPTION -86%
  • Co2 emission -81%

Archroma’s [PURE INDIGO ICON]2 vs. benchmark ​Indigo liquid dyeing and laser + ​PP wash-down​

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the [PURE INDIGO ICON]2 system

  • Enhances consistency of the dyeing process for premium quality
  • Washdown effects with top sustainability profile
  • Less pollution, better for the factory workers, consumers
  • Provide a market difference with a clear promise of sustainability to the consumer
  • Exclusive ring dyeing patented technology in the market
  • Fashion Effects
  • Premium Quality
  • WATER CONSCIOUS
  • CLIMATE CONSCIOUS
  • PLANET CONSCIOUS
  • HEALTH CONSCIOUS
  • INDUSTRY LEADING

[PURE INDIGO ICON]2 / Main benefits in a nutshell

  • Safe products from a reliable global partner who applies international safety standards
  • Aniline-free* indigo
  • Allows elimination of PP thus neutralization in wash-down
  • Patented ring dyeing technology
  • Enhances consistency of the dyeing process for premium quality
  • Allows extreme reduction in water consumption in laundry process
  • Shorter process timing and possibility to increase production output
  • Local washdown effects with top sustainability profile

The Archroma Way to a Sustainable World / Safe + Efficient +Enhanced = The Ultimate Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED - IT'S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

For expert advice and more information...

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