Can we take our cast creativity to the next level?

WE LOVE:

  • Authentic and exclusive blue jeans…
  • …with unique shaded color tones that reflect our individuality

BUT DID YOU KNOW:

  • These undertones are created by applying a layer of color under the indigo
  • The fashion effect is revealed on the jeans using various ‘distressing’ techniques

The Archroma Way: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Your innovation is critical. Additional effects, functionalities and aesthetics give additional value, helping consumers to achieve their goals, for a life enhanced.

PURE UNDERTONES / A sulfur bottoming system that brings a new layer of color creativity to your aniline-free* indigo denim

Denisol® Pure Indigo 30 liq
Pre-reduced Indigo

  • Aniline-free* indigo
  • This product has received the Cradle to Cradle Products Innovation Institute's Gold Level Material Health Certificate
  • Same performance as regular Indigo
  • Manufactured in our award-winning Jamshoro production facility (Pakistan)

Diresul® Smartdenim Blue liq
Diresul® Fast Black RDT liq
Diresul® Ocean Blues liq range
Pre-reduced sulfur dye selection for unique bottoming effects

  • This products have received the Cradle to Cradle Products Innovation Institute‘s Gold Level Material Health CertificatE

Dekol® SN liq – chelating agent
Primasol® NF liq
–wetting & penetrating agent
Setamol® WS p
–dispersing agent

  • Best-in-class indigo dyeing auxiliaries
  • This product has a Cradle to Cradle material assessment statement, which permits its use in a Cradle to Cradle Certified certification at GOLD level

Reducing Agent D p – reducing agent
Leonil® EHC liq c
- wetting agent

  • Selected dyeing auxiliaries for Diresul® RDT sulfur dyes

*Below limits of detection according to industry standard test methods

“SAFE”: IT'S OUR NATURE TO PROTECT / with the PURE UNDERTONES system

  • Products used in compliance with ZDHC and bluesign®
  • The Denisol® Pure Indigo and Diresul® RDT sulfur dyes are aniline-free*
  • The Denisol® and many of the core Diresul® dyes are Cradle-to-Cradle certified
  • Controlled and safe chemistry for the consumer
  • Aniline-free*
  • GOTS APPROVED
  • ZDHC Compliant
  • bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE/ with the PURE UNDERTONES system

  • Carefully selected range of sulfur dyes ideal for bottoming on indigo
  • Provide a market differentiation with a wide range of creative casts to classical indigo and current sulfur bottoming effects​
  • Wide Shade Gamut
  • Fashion Effects
  • Premium Quality

PURE UNDERTONES / Main benefits in a nutshell

  • Safe products from a reliable global partner who applies international safety standards
  • Complete denim package of dyes and dyeing auxiliaries that ensures consistency and reproducibility
  • Unique options in wash-down effects on the denim garment
  • Multiple achievable indigo tones shading with Diresul® RDT specialties
    • Diresul® Smartdenim Blue liq (case study)
    • Diresul® Fast Black RDT liq
    • Diresul® “Ocean” Blues
      • Diresul® Pacific Blue RDT liq
      • Diresul® Caribbean Blue RDT liq
      • Diresul® Arctic Blue RDT liq

The Archroma Way / Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Your innovation is critical. Additional effects, functionalities and aesthetics give additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Pure Undertones flyer


* Below limits of detection according to industry standard test methods

For expert advice and more information...

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