Can we have black & raw rugs that feel and are keen with nature?

What we love:

  • The texture of articles made from natural fibers such as jute and hemp
  • Trendy decoration in bold dark colors


But did you know?

  • Creating deep dark colors requires a lot of resources
  • Dark colors tend to fade under sunlight

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

SIMPLY THE BAST / A coloration system for creating dark shades on coarse fibers with  enhanced light fastness...and reduced resources and time

Diresul® RDT

Pre-reduced liquid dyestuffs with minimal sulfide content

  • Dye range compliant with the strictest official eco-standards and requirements from retailers and fashion leading companies
  • Selection of dyes Cradle-to-Cradle Product Innovation Institute’s Platinum Level Material Health Certificate​
  • Powerful build-up for deep shades ​
  • Dyes manufactured in Archroma’s eco-certified plant nearby Barcelona (Spain)

Best-in-class dyeing auxiliaries

  • Leonil® EHC liq c– compatible wetting & non foaming agent to improve penetration and uniformity

  • Dekol® 2005 liq c – chelating agent to reduce machine staining​
  • Setamol® WS p – dispersing agent to guarantee consistent dyeing process​

“SAFE”: IT’S OUR NATURE TO PROTECT / with the SIMPLY THE BAST system

  • Compliance with ZDHC, bluesign® & GOTS
  • Wide selection of dyes that have received the Cradle-to-Cradle Product Innovation Institute’s Platinum Level Material Health Certificate
  • Controlled and safe chemistry for the consumer
  • Safe to use, safe to discharge, safe to wear
  • ZDHC Compliant
  • bluesign® APPROVED
  • GOTS APPROVED
  • C2C Certified

“EFFICIENT”: IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING / with the SIMPLY THE BAST system

  • Improved resource utilization and higher productivity
  • Cost reduction through less chemicals
  • Improved fabric quality
  • Less wastewater generated
  • PROCESS TIME -46%
  • WATER CONSUMPTION -25%
  • ENERGY CONSUMPTION -15%
  • CHEMICAL USAGE -25%
  • Co2 emission -21%

Archroma’s CASUAL x SMART system compared to benchmark reactive + pigment process

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the SIMPLY THE BAST system

  • Superior Light Fastness on medium/dark shades
  • Better PVC staining fastness than benchmark
  • Significant less salt in production and wastewater
  • Water & energy saving
  • Better CO2 footprint thanks to significant lower energy consumption
  • PRODUCTIVITY OPTIMIZATION
  • WATER CONSCIOUS
  • CLIMATE CONSCIOUS
  • PLANET CONSCIOUS

SIMPLY THE BAST system / Main benefits in a nutshell

  • Safe products from a reliable global partner which applies international safety standards
  • Very good light fastness at medium/ dark shades
  • Good overall fastness level, including PVC staining for rugs/carpets.
  • Highly reduced dyeing process time
  • Less salt generation against benchmark
  • Significant resource savings on dyeing process
  • Differentiation with improved resource utilization for brands that demand and drive sustainable production

The Archroma Way to a Sustainable World / Safe + Efficient +Enhanced = The Ultimate Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED - IT'S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

For expert advice and more information...

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