STAY DARK

Can my dark denim stay dark wear after wear, wash after wash..?

We love:

Elegant jeans with a rich color and a clean, rinse-washed finish
A long-lasting color even after many wear and laundries

But did you know?

Indigo tends to fade very quickly
It stains our hands and other surfaces
It releases high content of salts in the production waste water

The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

STAY DARK / A complete system for long lasting dark navy denim

Diresul® Fast Black RDT liq

All-in-onepretreatment

Exclusive sulfur black technology
Dyestuff fast to chlorine and resistant to strong oxidative agents applied on home laundry test

Tap to expand

Direfix® GPF liq & Optifix® E50 liq

Oxidation and fixation in one step
Oxidant system that ensures full oxidation for high quality denim fabrics
Strong bi-cationic agent, specially indicated for sulfur dyes fixation that increases wet fastness properties

Diresul® Navy RDT-GF liq 150

Exclusive Sulfur Blue Technology
Dyestuff fast to chlorine and resistant to strong oxidative agents applied on home laundry test
Dyestuff compatible with Diresul® Fast Black RDT liq for dark navy look
This product has received the Cradle to Cradle Products Innovation Institute’s Gold Level Material Health Certificate

“SAFE”: IT’S OUR NATURE TO PROTECT / with the STAY DARK system

Products used in line with ZDHC & bluesign requirements
Aniline-free* dark navy and black denim
Controlled and safe chemistry for the end consumer
Less charged effluents

*Below limits of detection according to industry standard test methods

Aniline-free*
ZDHC Compliant
bluesign® APPROVED

“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the STAY DARK system

Better fastness achieved in black and navy shades as compare to regular black denim or indigo based denim fabrics
Enhances fabric color resistance to repeated domestic laundering
Provides significant life cycle savings in energy and CO2 emissions during consumer use
Provides longer lasting end articles, supporting the culture of wear for longer

Durability/Stay new
Fashion Effects
Premium Quality
PLANET CONSCIOUS
HEALTH CONSCIOUS
LONGER LASTING

Archroma STAY DARK denim system / BENEFITS

Safe products from a reliable global partner which applies international safety standards
Enhances fabric look – offering the possibility to create “elegant” denim for daily basis
Enhances fabric color resistance to repeated domestic laundering
Increases fabric performance
Delivers a more consistent result for premium quality
Embracing sustainable production & lower impact clothing
No sulfites and sulfates in the waste water
Aniline-free*technology, less pollution, better for the factory workers
Provides longer lasting end articles, supporting the culture of wear for longer
Provides significant life cycle savings in energy and CO2 emissions during consumer use

The Archroma Way to a Sustainable World / Safe + Enhanced = The Enhanced Collection

1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear.

3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation give additional value, helping consumers to achieve their goals, for a life enhanced.

Discover more information in our Stay Dark flyer

* Below limits of detection according to industry standard test methods