Do we have to sacrifice comfort and whiteness to have a more sustainable t-shirt?

We love:

  • The feeling of a soft and comfortable t-shirt…
  • …that stays white and bright…
  • …and looks newer for longer

We don’t love:

  • Wasting natural resources
  • Using too much chemistry that ends up in the environment
  • Pouring money down the drain!

The Archroma Way: Safe, Efficient, Enhanced. It’s our nature.

  1. SAFE – IT’S OUR NATURE TO PROTECT
    A solid core: Our deeply rooted goal to protect people and our planet.
    Safe to use, safe to release and also safe to wear.
  2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
    Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.
  3. ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
    Your innovation is critical. Additional effects, functionalities and aesthetics give additional value, helping consumers to achieve their goals, for a life enhanced

WHITE♥WATER / A system for t-shirts that stay white and bright for longer, without wasting a single precious drop

All-in-one pretreatment with Blue Magic

  • Biodegradable and eco-certified
  • Activated pretreatment that uses less caustic
  • Requires less processing and rinsing
  • High level of absorbency
  • Protection against cellulose degradation
  • Improved cotton strength

An ultra white bio-scour thanks to the Bactosol® CNX liq c and Leucophor® BSB

  • Prevents cotton pilling
  • Fibrillation reduction
  • High degrees of whiteness

A secured neutralization system with Sirrix® NE and Bactosol SAP liq c.

  • A bio-catalyst that ensures efficient hydrogen peroxide removal
  • A biodegradable neutralizing agent that ensures core neutralization of the cotton

“SAFE”: IT’S OUR NATURE TO PROTECT / with the WHITE♥WATER system

  • Products used in compliance with ZDHC, bluesign and GOTS
  • Less chemical (caustic and H2O2) used
  • Less waste water and less total dissolved solids in effluent
  • Safe to use, safe to discharge, safe to wear
  • ZDHC Compliant
  • GOTS APPROVED
  • bluesign® APPROVED

“EFFICIENT”: IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING / with the WHITE♥WATER system

  • Reductions in water consumption, energy and CO2
  • Cost reduction due to a short time process and less resources used
  • High level of consistency
  • Increase in productivity

The WHITE♥WATER System / Main benefits in a nutshell

  • Safe products from a reliable global partner which applies international safety standards
  • Efficient process with good absorbency, whiteness, better uniformity and dye affinity with no cellulose degradation
  • Economical process with less utilisation of water, energy, time, shorter process time, improved productivity and better inventory management because of single product
  • More ecological with no rinsing, neutralisation and less water consumption
  1. SAFE – IT’S OUR NATURE TO PROTECT
    A solid core: Our deeply rooted goal to protect people and our planet.
    Safe to use, safe to release and also safe to wear.
  2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
    Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

Featured product portfolio

Below is a select portfolio of White Water products. If you want to learn more, get in touch.

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