Blue Magic
All-in-one pretreatment
Looking for a super white bath robe that doesn’t compromise on sustainability?
What we love:
That luxurious comfort and feel of a white bath robe or towel…
…that stays white and bright…
- …and looks newer for longer
But did you know?
Creating that lovely white article…
… wastes a lot of natural resources … that end up in the environment
… and pours money down the drain
The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature.
- SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet.
Safe to use, safe to release and also safe to wear. - EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals. - ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.
WHITE♥WATER (TOWELS) / A system for towels & bathroom textiles that stay white and bright for longer, without wasting a single precious drop
Blue Magic
All-in-one pretreatment
- Biodegradable and eco-certified
- Activated pretreatment that uses less caustic
- Requires less processing and rinsing
- High level of absorbency
- Protection against cellulose degradation
- Improved cotton strength
Leucophor® BSB liq & Leucophor®PC new liq
Selection of whitening agents & optical brighteners
- High degrees of whiteness
- High chlorine fastness
Sirrix® NE liq & Bactosol SAP New liq c
A secured neutralization system
- A bio-catalyst that ensures efficient hydrogen peroxide removal
- A biodegradable neutralizing agent that ensures core neutralization of the cotton
“SAFE”: IT’S OUR NATURE TO PROTECT / with the WHITE♥WATER system
- Products used in compliance with ZDHC, bluesign and GOTS
- Safe to use, safe to discharge, safe to wear
-
ZDHC Compliant
-
GOTS APPROVED
-
bluesign® APPROVED
“EFFICIENT”: IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING / with the WHITE♥WATER system
- Reductions in water consumption, energy and CO2
- Less waste water and less total dissolved solids in effluent
- Less chemical (caustic and H2O2) used
- Cost reduction due to a short time process and less resources used
- Increase in productivity
- As demonstrated by Archroma's ONEWAY Impact Calculator
-
WATER CONSUMPTION -25%
-
ENERGY CONSUMPTION -27%
-
CO2 EMISSION -38%
-
PROCESS TIME -21%
-
CHEMICAL USAGE -6%
WHITE WATER compared to benchmark exhaust bleaching process
“ENHANCED”: IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE / with the WHITE WATER system
- High level of consistency, with no cellulose degradation
- Lower water consumption and water left cleaner post production
- Better CO2 footprint thanks to lower energy consumption
- Provides longer lasting end articles, supporting the culture of wear for longer
-
White
-
PRODUCTIVITY OPTIMIZATION
-
Premium Quality
-
WATER CONSCIOUS
-
CLIMATE CONSCIOUS
-
LONGER LASTING
The WHITE♥WATER System / Main benefits in a nutshell
- Safe products from a reliable global partner which applies international safety standards
- Economical process with less utilisation of water, energy, time, shorter process time, improved productivity and better inventory management because of single product
- More ecological with no rinsing, neutralisation and less water consumption
- Efficient process with good absorbency, whiteness, better uniformity and dye affinity with no cellulose degradation
Provides longer lasting end articles, supporting the culture of wear for longe
The Archroma Way to a Sustainable World / Safe + Efficient +Enhanced = The Ultimate Collection
1. SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.
2. EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.
3. ENHANCED - IT'S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.
Affiliations & memberships
Archroma are proud members and/or partners with the following organizations
