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News

Björn Borg Elevates Popular Centre Collection with Archroma's AVITERA^® SE dyes and High IQ^® Lasting Color ECO technology

19/06/2023

Björn Borg, the Swedish sports fashion brand, proudly incorporates Archroma’s award winning AVITERA® SE dyes and High IQ® Lasting Color ECO technology in their popular Centre collection for both men and women.

Driven by an unwavering commitment to sustainability, Björn Borg relentlessly pursues the exploration of eco-friendly materials and techniques, aiming to minimize both carbon footprint and water consumption.

Learn more about Björn Borg here: https://www.bjornborg.com/en/stories/sustainability/high-iq-lasting-color-eco/

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